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2020/2021  BA-BINTO1901U  Digital Strategy

English Title
Digital Strategy

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc/MSc in Business Administration and Information Systems, BSc
Course coordinator
  • Abayomi Baiyere - Department of Digitalisation
Main academic disciplines
  • Information technology
  • Organisation
  • Strategy
Teaching methods
  • Blended learning
Last updated on 14-04-2020

Relevant links

Learning objectives
  • Describe and explain relevant digital strategies that can be leveraged in different organizational contexts
  • Apply the key concepts and models of the course to cases/concrete examples
  • Identify relevant concepts/models for analyzing the challenges and opportunities of digital strategizing in an organization.
Prerequisites for registering for the exam (activities during the teaching period)
Number of compulsory activities which must be approved (see s. 13 of the Programme Regulations): 3
Compulsory home assignments
Each student must get a minimum of 3 out of 5 mandatory assignments approved in order to go to the exam. Assignments are done in groups unless otherwise stated and involve in-class presentations or discussions. Some assignments involve reflection on the work of other groups, and the order of assignments, as well as submission deadlines are, therefore, assigned to each group individually.
The five assignments are to submit and present:
• A learning diary that summarizes key learning (max 5 pages)
• Group presentation of an overview of selected readings (max 5 PowerPoint slides)
• Group blog/vlog about a topic/case related to the course (max 5 pages/5 mins)
• 10 multiple choice questions and answers for an in-class quiz
• Peer-grading the learning diary and blog post of another group (max 3 pages)

There will not be any extra attempts provided to the students before the ordinary exam. If a student cannot participate due to documented illness, or if a student does not get the activity approved despite attempts, then the student will be given one extra attempt before the re-exam. Before the re-exam, there will be one individual home assignment (max 10 pages plus 30 quizzes) which covers 3 mandatory assignments.
The exam in the subject consists of two parts:
Digital Strategy - delprøve 2:
Sub exam weight50%
Examination formWritten sit-in exam on CBS' computers
Individual or group examIndividual exam
Assignment typeMultiple choice
Duration2 hours
Grading scale7-point grading scale
Examiner(s)Internal examiner and second internal examiner
Exam periodSummer
AidsClosed book: no aids
However, at all written sit-in exams the student has access to the basic IT application package (Microsoft Office (minus Excel), digital pen and paper, 7-zip file manager, Adobe Acrobat, Texlive, VLC player, Windows Media Player), and the student is allowed to bring simple writing and drawing utensils (non-digital). PLEASE NOTE: Students are not allowed to communicate with others during the exam.
Make-up exam/re-examOral exam based on written product
In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Size of written product: Max. 10 pages
Assignment type: Written assignment
Duration: 20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Examiner(s): If it is an internal examination, there will be a second internal examiner at the re-exam. If it is an external examination, there will be an external examiner.
Description of the exam procedure

 The exam will be conducted in English.

The learning objectives for this sub-sample are a), b) and c).

Digital Strategy - delprøve 1:
Sub exam weight50%
Examination formHome assignment - written product
Individual or group examIndividual exam
Size of written productMax. 10 pages
Assignment typeWritten assignment
Duration7 days to prepare
Grading scale7-point grading scale
Examiner(s)Internal examiner and second internal examiner
Exam periodSummer
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

 The exam will be conducted in English.

The learning objectives for this sub-sample are a), b) and c).

Course content, structure and pedagogical approach

The goal of an organization in a digital age is to enable success through strategic digitalization changes that continuously support the company and its business. Focusing on digital strategy, the company will be able to address the ongoing digitalization and business needs for digital technologies.
Emphasis will be placed on understanding which discussions and topics are relevant to an enterprise when considering digital technologies and digital innovations.

The subject areas are:
Digitalization's strategic value for companies and how digital can be a strategic resource and a means of achieving strategic benefits for the company. The challenges and considerations for digital strategy in an organization.
Digitalization's relation to the company's development. How do these relate to its digital strategy and business goals?
What challenges does a company face with digital strategizing?

Description of the teaching methods
A combination of face-to-face and online teaching, which is pedagogically designed such that part of the teaching and learning process takes place online. There will be small group exercises and discussion during the course.
Feedback during the teaching period
Ongoing joint dialogue in connection with teaching.
Multiple quiz sessions for formative feedback (pre-workshop and post-workshop sessions)
Feedback via learning diary and case analysis discussions in workshops
Incorporation of peer feedback via the peergrade tool
Mid-course review feedback session
Ability to upload questions and comments anonymously via Canvas or other technologies - common feed-back for course lectures.
Individual dialogue in office hours
Student workload
Classes 36 hours
Preparing for lectures 108 hours
Exercises 8 hours
Preparing for exercises 16 hours
Exam Preparation 38 hours
Total: 206 hours
Expected literature

The literature can be changed before the semester starts. Students are advised to consult the syllabus on Canvas before buying any books. Please note that the slides are part of the readings.


Author: Vallabh Sambamurty and Robert Zmud

Title: Guiding the Digital Transformation of Organizations

Edition / year: 2nd / 2017


Niels Bjørn Andersen (ed.) Cases on IT leadership: CIO Challenges for innovation and keeping the lights on. Chapters 1-7: Pages 7-200. Samfundslitteratur


Slides and videos are parts of the readings


Last updated on 14-04-2020