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2020/2021  BA-BISHV1002U  Strategy and Digitalization in International Shipping

English Title
Strategy and Digitalization in International Shipping

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Quarter
Start time of the course Autumn, First Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 75
Study board
Study Board for BSc in International Shipping and Trade
Course coordinator
  • Martin Jes Iversen - Department of Strategy and Innovation (SI)
Main academic disciplines
  • Globalisation and international business
  • Strategy
  • Economics
Teaching methods
  • Online teaching
Last updated on 30-06-2020

Relevant links

Learning objectives
  • Understand what digitalization means to the context of various segments in the shipping industry including the differences between the dynamics of digitalization between these segments
  • Understand alternative perspectives/elements of digitalization (e.g., resources, complementarities, platforms, decision making) on the shipping industry
  • Analyse how the digitalization affects the strategies of shipping firms within three selected segments: Container shipping, product tanker, dry bulk
  • Being able to analyse and assess in a critical way the academic quality of reports, articles and assignments concerning the digitalization of shipping
Strategy and Digitalization in International Shipping:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Oral group exam based on written group product
Number of people in the group 4
Size of written product Max. 10 pages
Assignment type Synopsis
Written product to be submitted on specified date and time.
15 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Autumn
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The synopsis is written in parallel with the elective. The synopsis must be submitted two weeks before the date of the exam.

Course content, structure and pedagogical approach

Digitalization posses the potential to change the maritime market, and should thus be regarded as a paradigmatic transition rather than technological innovation.

This course is about digitalization in shipping with focus on the strategic level, that is the strategic responses to the digitalization of shipping. The course is divided in six parts:

  1. In the first part the students will get an introduction to the digitalization of shipping with various examples on three analytical levels: the macro level of the markets, the meso-level of the segments and the micro level of the corporate strategies.
  2. The second part consists of an introduction to decision making processes with focus on the relationship between the human approach to decision making processes.
  3. The third part concerns digitalization in relation to organisational resources including the resource-based-view, the knowledge-based view and complementary resources.
  4. The fourth part is about economics of information and platform economics.
  5. In the fifth part the students will analyse digitalization in three shipping segment: Container, product tank and dry bulk illustrated by the cases of Hapag Lloyd, Maersk Tankers and Norden.
  6. The final part of the course is the conclusion.


Description of the teaching methods
A combination of lectures, group work, cases and guest lectures

Lectures on campus will be streamed live and recorded . The rest ( 3 sessions) will be be precorded.
Feedback during the teaching period
Feedback in the mid-term based on presentations and participation in case teaching
Student workload
Teaching 42 hours
Class Preparation 134 hours
Exam (incl. preparation) 30 hours
Last updated on 30-06-2020