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2020/2021  KAN-CCBLV1022U  Managing Digital Work, Communication and Innovation using Social Media

English Title
Managing Digital Work, Communication and Innovation using Social Media

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 40
Max. participants 50
Study board
Study Board for BSc and MSc in Business, Language and Culture, MSc
Course coordinator
  • Liana Razmerita - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Globalisation and international business
  • Information technology
  • Organisational behaviour
Teaching methods
  • Blended learning
Last updated on 14-02-2020

Relevant links

Learning objectives
The project report should relate to the practices and management of digital work within and across organisations.
  • Identify the key concepts and the associated theoretical frameworks discussed in the course related to the selected project
  • Explain how these theories link to the role of social media for digital knowledge work, communication, and innovation.
  • Apply and discuss these concepts and theories to analyze various cases of digital knowledge work practices, communication or innovation.
  • Formulate and answer a research question related to the selected case related to the management of digital knowledge work, communication and innovation
  • Reflect on the opportunities and challenges that digital work may create for organisations
  • Reflect critically on your experience and learning process in the group work
Prerequisites for registering for the exam (activities during the teaching period)
Number of compulsory activities which must be approved (see s. 13 of the Programme Regulations): 1
Compulsory home assignments
The students are to provide a group presentation (or virtual presentation) along with a synopsis(1 page) related to the assigned topic..

Please note, to attend the exam it is a precondition that the student has made an attempt in the mandatory activity, unless it can be documented that lack of submission/participation was caused by illness or similar circumstances.

In case the student fails the mandatory activity, he/she will be offered an extra home assignment that is to be handed in before the exam.
Managing Digital Work, Communication and Innovation using Social Media:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
The specific topic of the assignment is selected by the individual student and needs to be approved by the course coordinator.
Assignment type Written assignment
Duration 2 weeks to prepare
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content, structure and pedagogical approach

The effective management of digital knowledge work is key for innovation and competitiveness in a globalized business society. Digital social platforms are shaping new work processes and culture in organizations thus reshaping organizations and pushing forward digitalization.


The course focuses on uses and consequences of use of digital platforms taking into account their interaction with institutional and cultural contexts. It covers aspects related to how digital social platforms (in particular tools such as wikis, blogs, or enterprise social networks) support knowledge work processes, communication and innovation.  


Furthermore, the course uses an extensive body of research and theories to discuss how management of knowledge in organizations relates to work practices, motivations, attitudes and behaviors of knowledge workers drawing on organizational theory and strategy.


The course will provide a fundamental coverage of the following topics:

  • Process of managing knowledge work and communication
  • Opportunities and challenges associated with the management of digital knowledge work and innovation
  • The dynamics of knowledge creation and team working
  • Cultural conditions that support knowledge sharing, collaboration and knowledge work 
  • The role of digital technologies (e.g.social media) for communication and managing knowledge work.
  • The relationship between managing knowledge, communication, collaboration and innovation. 


During the course, you are expected to identify, read, and discuss at least 1-2 research articles relevant to the course, related to a topic of interest. You will present these articles within oral presentations or using social media.  


Group work and virtual group work is encouraged for data collection and preliminary research on a selected topic. Furthermore, the students will present your selected topic prior to the exam. More details will be provided during the course.

Description of the teaching methods
The course will draw upon a substantial body of research, present cases, give examples of real-life practices and involve areas of knowledge relevant to the students. Teaching methods will include lectures, discussions of case studies and hands-on project work as well as presentations by students of home assignments.
Feedback during the teaching period
Students will receive feedback in relation to their assignments and group work during the course; therefore they are expected to participate actively in the classroom assignments during the course. The students will present their work-in-progress on their project topic towards the end of the course and receive further feedback on it.
Student workload
Lectures and workshops 30 hours
Group work and assignments 40 hours
Preparation for lectures and workshops 60 hours
Preparation for exam 76 hours
Expected literature

Book chapters and academic peer-reviewed articles:


Newell, S., Robertson, M., Scarbrough, H., Swan, J. (eds.): Managing Knowledge Work and Innovation. Palgrave Macmillan (2009)

Razmerita, L., Wren, G., & Jain, L. (Eds.). (2016). Innovations in Knowledge Management: The impact of social media, semantic web and cloud computing: Springer.

Ross, J. W., Beath, C. M., & Mocker, M. (2019). Designed for digital: How to architect your business for sustained success: Massachusetts Institute of Technology. MIT.

Von Krogh, G. (2012). How does social software change knowledge management? Toward a strategic research agenda. The Journal of Strategic Information Systems, 154-164. 

Razmerita, L., Kirchner, K., & Nabeth, T. (2014). Social Media In Organizations: Leveraging Personal and Collective Knowledge Processes. Journal of Organizational Computing and Electronic Commerce, 24(1), 74-93.

Razmerita, L., Kirchner, K., & Nielsen, P. (2016). What Factors Influence Social Media Communication? A social dilemma perspecive of social media. Journal of knowledge management, 20(6), 1225-1246

Culnan, M. J., McHugh, P. J., & Zubillaga, J. L. (2010). How large U.S. companies can use Twitter and other social media to gain business value. MIS Quarterly Executive, 9(4), 243–259.

Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise Social Media: Definition, History, and Prospects for the Study of Social Technologies in Organizations. Journal of Computer-Mediated Communication, 19(1), 1-19. 


Please note that the specific articles are subject to change.



Last updated on 14-02-2020