English   Danish

2020/2021  KAN-CCMVV5035U  Business Negotiation

English Title
Business Negotiation

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 80
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Palle Høy Jakobsen - Department of Strategy and Innovation (SI)
Main academic disciplines
  • Management
Teaching methods
  • Blended learning
Last updated on 03-06-2020

Relevant links

Learning objectives
To conduct successful business negotiations through understanding of how to prepare for a negotiation, how to conduct a negotiation in different business, cultural & emotional contexts & how to implement a negotiation outcome
  • Describe and apply the basic strategies in several negotiation situations
  • Manage conflict in a way that improves rather than harms relationships during a negotiation
  • Develop awareness of negotiation style and gain valuable experience from re-peated negotiation exercises
  • Explain how a range of negotiation situations and the strategies appropriate to specific situations at the bargaining table
  • Identify the psychological process underling the decisions of negotiators and the biases that typically affect them.
  • Explore negotiations that contain elements of both cooperation and competition, and learn how to create values in negotiations that lead to success.
  • Learn how to successfully prepare for a negotiation
  • Critique and evaluate the strategies and mistakes that affect the outcome of real life negotiations
Business Negotiation:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Please see text below
No maximum number of pages, students have 4 hours to complete the assignment.
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content, structure and pedagogical approach

Week 1:Topic Lecture 1 (h): Purpose and setup of the course; Introduction to Negotiation

Week 2:Topic Lecture 2 (h): Emotions & Social Dilemma in Repeated Negotiations 

Case study/Exercise 1: Exercise in Roles, emotions & dilemmas in a negotiation team

Week 3:Topic Lecture 3 (h): Strategies of influence

Case study/Exercise 2: Exercise in ZOPA (manufacturing plant) negotiation

Week 4:Topic Lecture 4 (h): Business Negotiations 

Case study/Exercise 4: Exercise in Two-party licensing negotiation

Week 5:Topic Lecture 5 (h): Preparing for negotiation of commercial agreements

Case study/Exercise 5: Exercise in Term-sheet Negotiation

Week 6:Topic Lecture 6 (h): Game theory

Case study/Exercise 6: Game theory

Week 7:Topic Lecture 7 (h): Multi-party negotiations

Case study/Exercise 7: Exercise in Multi party business negotiation

Week 8:Topic Lecture 8 (h): Biases in Negotiations, Judgments and Decision-making 

Case study/Exercise 8: Exercise in Joint Venture negotiation

Week 9:Topic Lecture 9 (h): Cross-Cultural Negotiations

Case study/Exercise 9: Exercise in Parallel negotiations

Week 10:Topic Lecture 10 (h): Legal perspectives of Negotiations

Case study/Exercise 10: Case study: Camp David Negotiation


Description of the teaching methods
The teaching of this course will be based on a variety of learning methods, such as lectures, group activities, exercises and class discussions of cases.
Feedback during the teaching period
Students will receive feedback during office hours
Student workload
Preparation 100 hours
Exam 66 hours
Teaching 40 hours
Expected literature


David A Lax and James K Sebenius: 3D Negotiation (2006) Harvard Business School Press. ISBN 1- 59139-799-5

Palle H Jakobsen: Negotiations, decision making and better negotiated solutions (2018 in press) Saxo Publish.



  • Subramanian, G. (Dec 2009). Negotiation? Auction? A deal maker´s guide. Harvard Business Review, 101-107.
  • White, S. B. and Neale, M. A. (1991). “Reservation prices, resistance points, and BATNAs: Determining the parameters of acceptable negotiated outcomes.” Negotiation Journal.
  • Lytle, A. L., Brett, J. M., & Shapiro, D. L. (1999). “The strategic use of interests, rights, and power to resolve disputes,” Negotiation Journal.
  • Allred, K. (2000). “Distinguishing best and strategic practices: A framework for managing the dilemma between claiming and creating value,” Negotiation Journal.
  • van Veelen, M, García J, Rand D.G., and Nowak M.A. (2012). “Direct reciprocity in structured populations“ PNAS, vol. 109, no. 25, 9929–9934.
  • Brett, J. M. and Gelfand, M. J. (2005). “Lessons from abroad: When culture affects negotiating style,” Negotiation.
Last updated on 03-06-2020