| Learning objectives |
- Explain how economic theories have been applied to the
Information Technology (IT) markets, through examples based on
business cases or sectoral analysis.
- Use a set of theoretical tools to analyse prominent phenomena
in the markets and industries due to digitalization
- Use a set of theoretical tools to analyse economic implications
from the introduction of innovative IT solutions by firms
- Identify and reflect upon the strategic implications of the
introduction and use of innovative IT solutions for the different
market players in the industry.
|
| Examination |
|
Information,
Economics and Business:
|
| Exam
ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 5 pages |
| Assignment type |
Synopsis |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-point grading scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Summer |
| Make-up exam/re-exam |
Same examination form as the ordinary
exam
|
|
| Course content, structure and pedagogical
approach |
|
Economics of information and organization form the core of this
course. The course will start by presenting a number of theories
from industrial organisation and business economics that are
prominent for managing information, efficiently, and for analysing
business strategies in the Information Technology (IT) industries.
Then, selected issues with wide impact on organizational decision
making, firm’s strategy and market analysis will be presented.
Indicative examples include pricing of information goods, auction
design, the firm as a nexus of contracts, the role of dynamic
capabilities in digital environments, and managerial cognition for
strategy making in digital environments.
Taking these topics as points of departure the course will address
some fundamental economic issues for the IT industries such as:
How do firms compete in different types of Information
Technology markets? How do firms exploit their strategic resources
in IT environments? How can information use generate the maximum
value for the customers in IT markets? How can firms use
information to maximise the value from contacts with other
firms? What is the role of big data in managerial
cognition? How do business analytics improve strategy
making in IT markets?
During the course the students will develop analytical skills
and abilities to assess market developments due to digitalization,
and thereby, improve their capabilities to engage in individual and
group decision making under uncertainty and solve specific business
problems. Upon completion of the course the students will be able
to develop and present concrete solutions to market problems and
advise firms about how to deal with information technology
challenges and opportunities.
|
| Description of the teaching methods |
| The course will be conducted in sessions of three
time-slots (3x45). Each session is strongly based on students’
participation. Following the introduction, each session includes
lectures presenting specific theoretical issues, practical examples
to further the understanding of the theory as well as students’
participation in the discussions about specific business
cases. |
| Feedback during the teaching period |
| During the first session the students will be
prompt to decide on the business idea for the project. In the
following sessions the students will be provided feedback on how
the topics of each session could relate to their project through a
set of questions presented in the slides that would be discussed in
the corresponsing session. |
| Student workload |
| Lectures |
30 hours |
| Prepare for the class - reading the literature |
140 hours |
| Prepare for the class discussions and the mini-cases |
10 hours |
| Exam and preparation for the Exam |
26 hours |
| Total |
206 hours |
|
| Expected literature |
|
The literature can be changed before the semester starts.
Students are advised to find the literature on Canvas before they
buy the books.
Clemons (2009) “Business Models for Monetizing Internet
Applications and Web Sites: Experience, Theory, and Predictions”
Journal of Management Information Systems, 26(2) 15-41.
Dushnitsky and Klueter (2011) “Is There an eBay for Ideas? Insights
from Online Knowledge Marketplaces” European Management Review, 8,
17–32.
Gallaugher and Wang. (2002) “Understanding network effects in
software markets: Evidence from web server pricing” MIS Quart,
26(4) 303–327.
Rindova and Kotha (2001) “Continuous “Morphing”: Competing Through
Dynamic Capabilities, Form, and Function” Academy of Management
Journal, 44(6) 1263-1280.
Rysman (2009) “The Economics of Two-Sided Markets” Journal of
Economic Perspectives, 23(3) 125-143.
Susarla, Barua, and Whinston (2009) “A Transaction Cost
Perspective of the “Software as a Service” Business Model” Journal
of Management Information Systems, 26 (2)
205-240.
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