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2020/2021  KAN-CPOLO1803U  International Business: Market and Non-market Strategies

English Title
International Business: Market and Non-market Strategies

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc/MSc i International Business and Politics, MSc
Course coordinator
  • Jasper Hotho - Department of International Economics, Goverment and Business (EGB)
Main academic disciplines
  • Globalisation and international business
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 18-02-2020

Relevant links

Learning objectives
To achieve the grade 12, student should meet the following learning objectives with no or only minor mistakes or errors:
  • Identify, analyze and evaluate key theories in international business and strategic management
  • Identify and discuss contemporary strategic challenges for multinational enterprises
  • Analyze and evaluate strategic challenges for multinational enterprises in both the market and non-market environment using theoretical perspectives covered in the course
  • Formulate and justify recommendations for multinational enterprises using theoretical perspectives addressed in the course
International Business: Market and Non-market Strategies:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Written assignment
Duration 72 hours to prepare
Grading scale 7-point grading scale
Examiner(s) Internal examiner and external examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
A new exam assignment must be submitted. This applies to all students (failed, ill, or otherwise)
Course content, structure and pedagogical approach

The aim of the International Business course is to provide you with a theoretical understanding of international business and the strategies pursued by internationally operating firms. The premise of the course is that internationally operating firms increasingly need to consider both their market environments — which include  relations with customers, suppliers and competitors — as well as their non-market environments. The latter includes relations with governments, the media, and the general public that are increasingly vital for firms' continued survival and success. The course is built around a series of case studies that serve to highlight the strategies firms can use to cope with, compete in, and influence both their market and non-market environments, and the contextual conditions that determine the effectiveness of these strategies. 

Description of the teaching methods
Feedback during the teaching period
We try to offer feedback in response to your questions whenever feasible although please appreciate that there are often time constraints. Please feel free to take advantage of the ‘office hours’ offered by full-time staff members, although these can never be a substitute for participation in lectures and classes. We also encourage you to ask questions or make comments in class and form self-study groups to secure peer feedback on your work. Finally, please note that the course also offers a Q&A forum on Learn, which you are welcome to use to pose questions and solicit feedback.
Student workload
Preparation time (readings, group work etc.) 120 hours
Lectures / class exercises / “homework cafés” / workshops etc. 30 hours
Exam (incl. preparation for the exam and actual exam period) 80 hours
Last updated on 18-02-2020