• Identify, analyze and evaluate key theories in international business and strategic management
• Identify and discuss contemporary strategic challenges for multinational enterprises
• Analyze and evaluate strategic challenges for multinational enterprises in both the market and non-market environment using theoretical perspectives covered in the course
• Formulate and justify recommendations for multinational enterprises using theoretical perspectives addressed in the course

The International Business course aims to provide you with a theoretical understanding of international business and the strategies pursued by internationally operating firms. The premise of the course is that internationally operating firms increasingly need to consider their market environments — which include  relations with customers, suppliers and competitors — as well as their non-market environments. The latter includes relations with governments, interest groups, and the general public that are increasingly vital for firms' continued survival and success. The course is built around a series of case studies that serve to highlight the strategies firms can use to cope with, compete in, and influence both their market and non-market environments, and the contextual conditions that determine the effectiveness of these strategies.