2020/2021
KAN-CPOLO1803U International Business: Market and
Non-market Strategies
| English Title |
| International Business: Market and
Non-market Strategies |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Full Degree Master |
| Duration |
One Semester |
| Start time of the course |
Autumn |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for BSc/MSc i International Business and Politics,
MSc
|
| Course
coordinator |
- Jasper Hotho - Department of International Economics, Goverment
and Business (EGB)
|
| Main academic
disciplines |
- Globalisation and international business
- Strategy
|
| Teaching
methods |
|
|
|
Last updated on
20-08-2020
|
| Learning objectives |
To achieve the grade 12, student should meet the
following learning objectives with no or only minor mistakes or
errors:
- Identify, analyze and evaluate key theories in international
business and strategic management
- Identify and discuss contemporary strategic challenges for
multinational enterprises
- Analyze and evaluate strategic challenges for multinational
enterprises in both the market and non-market environment using
theoretical perspectives covered in the course
- Formulate and justify recommendations for multinational
enterprises using theoretical perspectives addressed in the
course
|
| Examination |
|
International
Business: Market and Non-market Strategies:
|
| Exam
ECTS |
7,5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 10 pages |
| Assignment type |
Written assignment |
| Duration |
72 hours to prepare |
| Grading scale |
7-point grading scale |
| Examiner(s) |
Internal examiner and external examiner |
| Exam period |
Winter |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
A new exam assignment must be
submitted. This applies to all students (failed, ill, or
otherwise)
|
|
| Course content, structure and pedagogical
approach |
|
The International Business course aims to provide you
with a theoretical understanding of international business
and the strategies pursued by internationally
operating firms. The premise of the course is that
internationally operating firms increasingly need to consider
their market environments — which include relations
with customers, suppliers and competitors — as well as
their non-market environments. The latter includes relations
with governments, interest groups, and the general public that are
increasingly vital for firms' continued survival and
success. The course is built around a series of case studies
that serve to highlight the strategies firms can use to cope with,
compete in, and influence both their market and non-market
environments, and the contextual conditions that determine the
effectiveness of these strategies.
|
| Description of the teaching methods |
| Lectures and workshops |
| Feedback during the teaching period |
| The course seeks to offer feedback wherever
feasible. To facilitate this, the course is structured around
small-scale workshops rather than one-directional lectures. These
workshops provide extensive opportunities for questions and answers
on the weekly case assignments. Collective feedback will be
provided on the 10-page individual take-home assignment at the end
of the course. |
| Student workload |
| Preparation time (readings, group work etc.) |
120 hours |
| Lectures / class exercises / “homework cafés” / workshops
etc. |
30 hours |
| Exam (incl. preparation for the exam and actual exam
period) |
80 hours |
|
Last updated on
20-08-2020
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