2020/2021 MA-MMBAO1101U Managerial Economics
English Title | |
Managerial Economics |
Course information |
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Language | English |
Course ECTS | 3 ECTS |
Type | Mandatory |
Level | Part Time Master |
Duration | Two Semesters |
Start time of the course | Autumn, Spring |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for Master of Business
Administration
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Course coordinator | |
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Teaching methods | |
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Last updated on 01-09-2020 |
Relevant links |
Learning objectives | ||||||||||||||||||||||
At the end of the course, the participant should
be able to:
• Apply microeconomic principles to decision making within a firm • Explain how perfectly competitive markets function • Apply game theoretic models to analyze strategic situations |
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Examination | ||||||||||||||||||||||
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Course content, structure and pedagogical approach | ||||||||||||||||||||||
Managerial economics deals with resource allocation and strategic decisions made by managers. The course shows how microeconomic principles can be applied to company decision making. The emphasis is on stylized practical problems that may face anyone in a management position. The three main sections of managerial economics are supply & demand analysis, pricing strategy, and the economics of information. Cost analysis is necessary to determine the most cost efficient method of production, including which components are better sourced from other companies. An understanding of costs, together with demand conditions, is also important in deciding how products should be priced. The second part of the course deals with demand, market segmentation, and the use of quality and quantity discrimination. In the final part the focus is on game theory and the role of asymmetric information and here we cover both economic incentives and bidding in auctions. |
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Description of the teaching methods | ||||||||||||||||||||||
The course has diverse teaching methods using lectures, cases, reading and discussions. The class meetings are interactive and require ongoing engagement of the students. | ||||||||||||||||||||||
Feedback during the teaching period | ||||||||||||||||||||||
The Feedback: Feedback is given to the student
together with the grade when the exam has been assessed.
The Evaluation: At the evaluation unit at CBS’s Economics & Analysis department, we ask you to evaluate the overall course. In other words, if there has been exercise classes and lectures, the evaluation should include both. We evaluate every course and faculty to secure and strengthen the professional level of the offered course. |
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Student workload | ||||||||||||||||||||||
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