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2020/2021  MA-MMFUO1011U  Business Development

English Title
Business Development

Course information

Language English
Course ECTS 5 ECTS
Type Mandatory
Level Part Time Master
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 10
Max. participants 30
Study board
Study Board for Master i forretningsudvikling
Course coordinator
  • Mogens Bjerre - Department of Marketing (Marketing)
  • Palle Høy Jakobsen - Department of Strategy and Innovation (SI)
Main academic disciplines
  • Organisation
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 30-06-2020

Relevant links

Learning objectives
  • An ability to describe and classify concepts, tools, models and theories relevant for business development.
  • Ability to compare, combine and adapt different concepts, tools, models and theories relevant for business development
  • Ability to utilize adapted concepts, tools, models and theories in the analysis of concrete business development cases. Furthermore, the students should be able to bring forth managerial conclusions based on her/his analysis.
  • An ability to connect the analysis of business development to the general strategy of the organization. That means to be able to argue why a business development decision is relevant for the organization in it is particular circumstances.
Business Development:
Exam ECTS 5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual exam
Size of written product Max. 5 pages
Assignment type Project
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and external examiner
Exam period Summer
Make-up exam/re-exam Home assignment - written product
Size of written product: Max. 10 pages
Assignment type: Essay
Duration: Written product to be submitted on specified date and time.
Description of the exam procedure



Pharma Specialisation:

Business Decelopment and learning objectives will be centered around a bio, pharma, food and medtech industry context.


Course content, structure and pedagogical approach

All companies are obligated to understand their business, find ways in which to develop it and if necessary make changes to their business. The course in business development gives you the tools and insights through which, to analyse and point out challenges with the existing as well as new business models. Furthermore the course gives insights in to the implementation of innovations in the business models with an eye on strategy development, including how strategy is realized through an interaction between intended  plans and the occurrence of sudden events.

Business should be seen in relation to development of the business model and development of the strategy.

Business development as an organic function often focuses on the systemic handling of growth-opportunities available within the existing business model and strategy. Business development as an organic practice meanwhile necessitates a broader perspective that might include changes in the strategy.


Business development as an organic practice poses the question: ”How do we develop our business?” This includes a systemic handling of growth potentials, that necessitates changes in the business model and (or strategy). In order to provide a solid review of business development both aspects will be undertaken in combination, with a focus on changes to the business model as well as the associated strategic issues and implications.


Pharma specilaisation:

The course gives insight in to the challenges confronted by the life sciences. It looks at the implementation of business development practices with effects on strategy development – including how strategy is realized through plans and emerging events.

Moreover, the course discusses the interplay between product categories in new combination products and the necessary supporting business development activities. Digitalization of products, processes and innovation and the convergence of tech, bio and pharma industries is investigated. Different business agreements such as licensing agreements will be discussed. Finally, business development activities such as crowdsourcing and accelerator models will be introduced in more detail.

Description of the teaching methods
The course will be organized in full-day, workshop-style blocks. It applies an interactive and problem-based teaching approach and combines a mix of mini lectures, ad-hoc group work based on mini-exercises, case study analysis, in-class presentations and discussions, and guest speakers.
Feedback during the teaching period
Mulighed for feedback i undervisningen.
Student workload
Forberedelse 105 hours
Undervisning 32 hours
Eksamen 0,5 hours
Last updated on 30-06-2020