| Learning objectives |
- To analyse how digital technologies transforms society and
changes the conditions for businesses
- To anticipate the role of digital platforms in todays
digitalized business
- To explain the importance of digital business ecosystems and
reflect on their importance in a specific context
- To develop and communicate plans of actions that leverage
digital technologies for business development
|
| Course prerequisites |
| There are no preconditions for your
participation. The course is relevant for everyone who need to
understand the drivers, the dynamics and the implications of
digitalization in practice. This includes professionals in areas
such as business development, accounting, marketing, finance, and
information technology, primarily in private companies and
organizations, who would like to increase their knowledge and their
space of action in relation digitalization issues. |
| Examination |
|
Developing
Digital Business:
|
| Exam
ECTS |
5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 15 pages |
| Assignment type |
Report |
| Duration |
Written product to be submitted on specified date
and time. |
| Grading scale |
7-point grading scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Summer and Winter |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
|
Description of the exam
procedure
The course exam is a written report addressing a specific exam
task that directly links to learning objectives and classroom
interactions. The specific topic of the report is communicated to
the students at the second 2-day gathering, with possibilities to
ask questions to clarify the task in class.
A feedback day will be organized to allow participants to
present and get feedback on their report ideas. The participants
are required to hand-in a an outline of their report in connection
with the feedback day as well prepare a written peer-review of the
partnering participant's outline. The peer-review should be
handed in as annex to the report and will be considered as part of
the grading.
|
|
| Course content, structure and pedagogical
approach |
|
Digitalization is changing the conditions for businesses across
industries. Based on the enabling capacities of digital
technologies, new business models emerge that are no longer simply
supported by digital technologies, but have digital components
inseparably inscribed into their processes and value proposition.
At the heart of this digital transformation rests an increased
orientation towards digitally enabled platform-based business
models. Platform markets comprise a large and rapidly growing share
of the global economy and ranked by market value, 60 of the world’s
100 largest corporations earn at least half of their revenue from
platform markets.
During the first two days of the course, we focus on the logic
of digital economy and the emergence of platform-based business. We
will cover how firms compete with platforms and how to build a
platform business. The following two days broadens the perspective
to include the business ecosystem, where multiple platforms
collaborate and compete with each other. In some cases, firms will
even end up in bed with their enemies. We will put these
developments into context so that you will understand how and why
many start-up and growth companies today engage in digital
marketing, app development, social media, online news and
information services, crowdsourcing, and online innovation
services. In addition, traditional businesses such as publishing,
entertainment, and banking are facing an on-going digitalization
that drags them into the digital arena – an economic arena with its
own economic and competitive principles.
|
| Description of the teaching methods |
| Please note that the teaching methods we apply
will yield the greatest benefit if you are prepared and ready for
discussing the topics in the course material. Consequently, you are
expected not only to read the material, but are also asked to
reflect on its contents before each session. This is especially
important for the cases. In addition to your individual preparation
you are asked to discuss and reflect upon some topics in groups
before the third day. These small group discussions will give you
an opportunity to compare ideas and develop your thoughts of the
topics discussed in class. |
| Feedback during the teaching period |
| Feedback during class will be possible, as well
as during a specific feedback day when the ideas for the exam
report are presented and commented on by fellow students and the
instructors. |
| Student workload |
| Preparation |
85 hours |
| Teaching hours |
32 hours |
| Exam |
20 hours |
|
Permalink