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2020/2021  MA-MMFUO1060U  Developing Digital Business

English Title
Developing Digital Business

Course information

Language English
Course ECTS 5 ECTS
Type Mandatory
Level Part Time Master
Duration One Semester
Start time of the course Spring, Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 10
Max. participants 30
Study board
Study Board for Master i forretningsudvikling
Course coordinator
  • Jonas Hedman - Department of Digitalisation
Main academic disciplines
  • Innovation
  • Organisation
Teaching methods
  • Face-to-face teaching
Last updated on 01-07-2020

Relevant links

Learning objectives
  • To analyse how digital technologies transforms society and changes the conditions for businesses
  • To anticipate the role of digital platforms in todays digitalized business
  • To explain the importance of digital business ecosystems and reflect on their importance in a specific context
  • To develop and communicate plans of actions that leverage digital technologies for business development
Course prerequisites
There are no preconditions for your participation. The course is relevant for everyone who need to understand the drivers, the dynamics and the implications of digitalization in practice. This includes professionals in areas such as business development, accounting, marketing, finance, and information technology, primarily in private companies and organizations, who would like to increase their knowledge and their space of action in relation digitalization issues.
Developing Digital Business:
Exam ECTS 5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Report
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Summer and Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The course exam is a written report addressing a specific exam task that directly links to learning objectives and classroom interactions. The specific topic of the report is communicated to the students at the second 2-day gathering, with possibilities to ask questions to clarify the task in class.


A feedback day will be organized to allow participants to present and get feedback on their report ideas. The participants are required to hand-in a an outline of their report in connection with the feedback day as well prepare a written peer-review of the partnering participant's outline. The peer-review should be handed in as annex to the report and will be considered as part of the grading.

Course content, structure and pedagogical approach

Digitalization is changing the conditions for businesses across industries. Based on the enabling capacities of digital technologies, new business models emerge that are no longer simply supported by digital technologies, but have digital components inseparably inscribed into their processes and value proposition. At the heart of this digital transformation rests an increased orientation towards digitally enabled platform-based business models. Platform markets comprise a large and rapidly growing share of the global economy and ranked by market value, 60 of the world’s 100 largest corporations earn at least half of their revenue from platform markets.


During the first two days of the course, we focus on the logic of digital economy and the emergence of platform-based business. We will cover how firms compete with platforms and how to build a platform business. The following two days broadens the perspective to include the business ecosystem, where multiple platforms collaborate and compete with each other. In some cases, firms will even end up in bed with their enemies. We will put these developments into context so that you will understand how and why many start-up and growth companies today engage in digital marketing, app development, social media, online news and information services, crowdsourcing, and online innovation services. In addition, traditional businesses such as publishing, entertainment, and banking are facing an on-going digitalization that drags them into the digital arena – an economic arena with its own economic and competitive principles.

Description of the teaching methods
Please note that the teaching methods we apply will yield the greatest benefit if you are prepared and ready for discussing the topics in the course material. Consequently, you are expected not only to read the material, but are also asked to reflect on its contents before each session. This is especially important for the cases. In addition to your individual preparation you are asked to discuss and reflect upon some topics in groups before the third day. These small group discussions will give you an opportunity to compare ideas and develop your thoughts of the topics discussed in class.
Feedback during the teaching period
Feedback during class will be possible, as well as during a specific feedback day when the ideas for the exam report are presented and commented on by fellow students and the instructors.
Student workload
Preparation 85 hours
Teaching hours 32 hours
Exam 20 hours
Last updated on 01-07-2020