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2020/2021  MA-MMFUV2016U  Digital Strategy

English Title
Digital Strategy

Course information

Language English
Course ECTS 3 ECTS
Type Elective
Level Part Time Master
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 10
Max. participants 30
Study board
Study Board for Master i forretningsudvikling
Course coordinator
  • Attila Marton - Department of Digitalisation
Main academic disciplines
  • Information technology
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 01-07-2020

Relevant links

Learning objectives
Through this course the students is espected to gain the following abilities:
  • Ability to identify the distinctly unique attributes of digital strategy
  • Ability to apply concepts of digital strategy to real life situations
  • Ability to reflect about the relevance and application of concepts of digital strategy
  • Ability to evaluate strategic options and avenues in the digital economy
Digital Strategy:
Exam ECTS 3
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 5 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Summer, The participant is expected to write a business case suggesting how an existing company could develop a digital strategy to further its competitive advantage. The main focus is to formulate a convincing argument that is theoretically informed and supported by data.
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content, structure and pedagogical approach

This course is about how to strategize in the digital economy. As digital technologies are diffusing into all domains of societal and economic activity, businesses are under increasing pressure to transform their strategic outlook in order to prepare against disruption and to exploit new opportunities. At the core of such transformation lies a winning digital strategy that puts business and organizational considerations at the center rather than chases one digital trend after the other.


Following our mantra of “strategy first, technology second”, this course will focus on a few major and lasting themes that are unique to the digital economy and the unprecedented challenges these pose to digital strategy. Challenges include the new rules of competing in the data economy, the exploitation of digital information goods, and the servitization and decomposition of physical assets and labour. Each major theme will be approached by combining engaging discussions with teaching cases.

Description of the teaching methods
Following the principles of participant-centred learning, the course will be a mix of interactive lectures, group work, class discussions, and case-based teaching.
Feedback during the teaching period
Feedback will be given in lectures and in connecting with exam grading.
Student workload
Preparation 60 hours
Lectures 20 hours
Exam 10 hours
Last updated on 01-07-2020