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2020/2021  BA-BBLCO1217U  Organisation and Corporate Communication

English Title
Organisation and Corporate Communication

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Start time of the course Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc and MSc in Business, Language and Culture, BSc
Course coordinator
  • Lisbeth Clausen - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Communication
  • Organisation
Teaching methods
  • Blended learning
Last updated on 29-06-2020

Relevant links

Learning objectives
  • Account for key concepts, theories and perspectives in Organizational Behavior and Corporate Communication
  • Demonstrate the ability to use them in analyses of relevant business/organizational issues
  • Demonstrate the ability to discuss the choice of theories, their interconnectedness and their advantages/limitations in relation to the analysis of the empirical CASE
Organisation and Corporate Communication:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual oral exam based on written group product
Number of people in the group 3-5
Size of written product Max. 3 pages
The examination is based on the syllabus read in the course and the synopsis. Students can apply for exemption to write the synopsis individually. It is not possible to write in pairs.
Assignment type Synopsis
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and external examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
There are four different scenaria for the re-exam.
A) If the student is absent from the oral exam due to documented illness but has been part of handing in the report,s/he does not have to submit a new project report, but MUST hand in the same project AGAIN for the re-exam.
B) If an individual student fails the oral exam, s/he does not have to submit a new project report, but MUST hand in the same project report again for the re-exam.
C) If a whole group fails, they must hand in a revised report for the re-take.
D) If you have not handed in anything for the ordinary exam, you will hand in a report for the re-exam.
Description of the exam procedure

Throughout the semester students will work in larger case groups of students consisting of one or more exam groups to promote group discussion and the generation of ideas - however, the exam synopsis will be handed in in smaller exam groups as described above.


The oral exam
The student makes a short oral presentation of approximately 3 minutes on the synopsis at the examination. The student may bring the synopsis and notes in the form of key words, which is not to exceed more than one A4 page. The examiner can ask clarifying questions during the presentation. Building on the presentation, the examination then takes the form of a discussion between the student and the examiner.

Course content, structure and pedagogical approach

The aim of this course is to provide students with:

  • relevant theories, concepts and models within the field of organisational theory and organisational behavior,
  • perspectives and models related to the design of organisational structures,
  • theoretical and practical knowledge about how organisations communicate internally and with the external environment, and how they organise themselves in order to communicate more effectively (as well as for other organisational purposes), and
  • the ability to critically reflect on the theories, concepts and models and their relevance in describing, analysing and evaluating issues of organisation and corporate communication in relation to companies and organisations.

The course focuses on two main fields:

  • Organisational theory
  • Corporate communication
Description of the teaching methods
The course is based on lectures, discussions and group work. It will include video-recorded online lectures, interactive sessions face to face or online as well as case presentations. Each lecture is completed with a mini-assignment with focus on application of concepts and theories.

To prepare for the exam, students thus have the opportunity to collect a portfolio of mini assignments or so-called 'deliveries' :
Students will be assigned to a group/case and are expected to make deliveries based on given themes/issues related to their case (i.e. leadership, power, organisational design, communication/​culture/​change management) .
The delivery is in the form of one A-4 paper which has to be uploaded on CANVAS following the exercise/group work session. The delivery can be used in the final written product.
Feedback during the teaching period
During the course, group assignments ‘deliveries‘ (oral and written) allow students to test their knowledge and get feedback on theories and their application to corporate CASEs. The assignments completed in class are uploaded on Canvas (A-4 page(s)) for the whole class to demonstrate findings and enable comparison across cases. Feedback is given to the entire class, showing good examples and pointing to typical mistakes.

Feedback is also provided in class and online and requires class participation.
Student workload
Lectures 36 hours
Exam 0.5 hours
Preparation 169,5 hours
Total 206 hours
Expected literature
  • Champoux, Joseph, E. (2017). Organizational Behavior: Integrating Individuals, Groups and Organizaitons (5th Edition). Routledge.
  • Cornelissen. Joep (2014), Corporate Communication. A Guide to Theory and Practice (5th Edition), Sage.
  • Clausen, Lisbeth (2015) Team dynamics and diversity. Japanese Corporate Experiences. Copenhagen Business School Press:

NOTE: Purchase only ONE CASE from this book - link TBA - the case will be assigned in class. 

Last updated on 29-06-2020