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2021/2022  AO-ASTHV1003U  Change and Digital Transformation in Tourism and Hospitality

English Title
Change and Digital Transformation in Tourism and Hospitality

Course information
Language English
Course ECTS 5 ECTS
Type Elective
Level Master
Duration One Quarter
Start time of the course Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
AO Study Board for cand.soc.
Course coordinator
  • Ioanna Constantiou - Department of Digitalisation
Main academic disciplines
  • Information technology
  • Marketing
Teaching methods
  • Blended learning
Last updated on 21-06-2021

Relevant links
Learning objectives
This course aims to introduce digitalization and digital transformation implications for the tourism and hospitality sector. The specific learning objectives of the course are the following:
  • Identify, select and combine key theoretical concepts from the course, and apply them to describe change and digital transformation of the hospitality sector
  • Analyze competition in the global digital arena where digital transformation of the hospitality sector is taking place
  • Propose a digital transformation strategy for an incumbent in the hospitality sector and explain the main components
  • Explain how incumbents in the hospitality sector can exploiting user-generated data and intensify their digital transformation
Examination
Change and Digital Transformation in Tourism and Hospitality:
Exam ECTS 5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance, see also the rules about examination forms in the programme regulations.
Individual or group exam Oral group exam based on written group product
Number of people in the group 2-3
Size of written product Max. 10 pages
Assignment type Written assignment
Duration
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content, structure and pedagogical approach

The course portrays digital technologies an exciting opportunity for business to transform to new organizational forms and compete in the new global markets. There are numerous business opportunities to develop innovative digital services in the hospitality sector. Focusing on digital business ventures and digital transformation of incumbents, students will be taught concepts, tools and frameworks that are useful in analyzing digital transformation and digitalization of tourism and hospitality sector, focusing on digital transformation of incumbents and developing a sustainable strategy. The special characteristics of the digital services in the hospitality sector will be integrated in order to build sustainable strategies for incumbents’ digital transformation in the light of competitive dynamics in the international digital arena.

The course includes the following topics: digital platform elements such as network effects, positive feedback in creating the installed customer base, multi-sided networks etc., and value capture and value creation strategies, for digital platforms and global competitive dynamics in the digital battlefield. Specific topics of interest for new digital business ventures will be covered, such as, sharing economy platforms and key success factors, exploitation of big data for value capture and value creation activities.
Description of the teaching methods
The course combines physical teaching, class discussions and online exercises. In addition, students will apply the above topics through individual and group-learning activities based on contemporary cases.
Feedback during the teaching period
Students will receive feedback in various forms during the course: For instance, through discussions in class, group assignments with oral feedback, and oral feedback after the exam.
Student workload
Attending class 22 hours
Preparation 67,5 hours
Exam 48 hours
In total 137,5 hours
Expected literature

Alaimo, C., Kallinikos, J., & Valderrama, E. (2020). Platforms as service ecosystems: Lessons from social media. Journal of Information Technology, 35(1), 25-48.

Cusumano, M. A., Yoffie, D. B., & Gawer, A. (2020). The future of platforms. MIT Sloan Management Review, 61(3), 46-54.

Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic management journal, 39(8), 2255-2276

 

Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform revolution: How networked markets are transforming the economy--and how to make them work for you. WW Norton & Company.
Last updated on 21-06-2021