English   Danish

2021/2022  BA-BDMAO1022U  Managing Communication, Marketing and Relations

English Title
Managing Communication, Marketing and Relations

Course information

Language English
Course ECTS 15 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
BSc in Digital Management
Course coordinator
  • Oana Brindusa Albu - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Information technology
  • Communication
  • Marketing
Teaching methods
  • Face-to-face teaching
Last updated on 13-12-2021

Relevant links

Learning objectives
  • Theories and approaches to the management of communication, marketing and relations.
  • Select relevant theory and cases for the conceptualisation and analysis of the logics and practices of digital media and data in communication, marketing and business-society relations.
  • Discuss and critically reflect on organisational and societal opportunities and challenges in relation to the role of digital media and data in communication, marketing and business-society relations. Reflect on opportunities and challenges in relation to the role of digital media and data to communication, marketing and business-society relations
Prerequisites for registering for the exam (activities during the teaching period)
Number of compulsory activities which must be approved (see section 13 of the Programme Regulations): 3
Compulsory home assignments
In-class: student group presentations (4 students in each group).
Home assignment: online quiz (individual).
Home assignment: synopsis proposal. 2-page group proposal (4 students in each group).
There will be an opportunity for re-doing the compulsory assignments on a set date before the end of the course for students who fail or are ill when submitting an assignment or doing a presentation.
Managing Communication, Marketing and Relations:
Exam ECTS 15
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance, see also the rules about examination forms in the programme regulations.
Individual or group exam Oral group exam based on written group product
Number of people in the group 2-4
Size of written product Max. 15 pages
Assignment type Synopsis
Written product to be submitted on specified date and time.
15 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and external examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content, structure and pedagogical approach

In this course, students will be introduced to key theories and discussions in communications, media and marketing studies in order to gain conceptual and analytical tools that can help unpack the role of digital media and data in communication, marketing and business-society relations.

In order to grasp the role and logics of digital media and data, including their opportunities and challenges for different societal actors, the course examines these in relation to technological affordances, practices and wider societal power structures.


The course consists of a combination of lectures and seminars.

Description of the teaching methods
Lectures and seminars
Feedback during the teaching period
During lectures the lecturer will provide feedback on the inputs from the students. The seminars are student-led and students will work with cases and get peer feedback and feedback on their work from the instructor. Three sessions focus on feedback on mandatory assignments. The synopsis development seminar is organised around a mix of peer feedback and feedback from the instructor.
Student workload
Preparation 268 hours
Lectures 25 hours
Seminars 32 hours
Exam 87 hours
Last updated on 13-12-2021