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2021/2022  BA-BHAAI1093U  Cross-Cultural Management Fundamentals

English Title
Cross-Cultural Management Fundamentals

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration Summer
Start time of the course Summer
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 100
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Lisbeth Clausen - Department of Management, Society and Communication (MSC)
For academic questions related to the course, please contact instructor Lisbeth Clausen (lc.msc@cbs.dk).
Main academic disciplines
  • Intercultural studies
  • Management
  • Organisational behaviour
Teaching methods
  • Face-to-face teaching
Last updated on 24/06/2022

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Recognize key characteristics that define cultures and the criteria for cross-cultural analysis in a business context
  • Understand theories, models, and best practices and how they could be applied to improve global business leadership and decision-making; to find common ground with those who view workplace issues through a different cultural lens; and to strengthen multicultural teams
  • Explain cross-cultural company experiences in different industries and regions, and offer practical insight about why their approaches related to cultural issues succeeded or failed
  • Recommend and defend strategies and tactics to bridge cultural gaps and, in the process, to enhance a multinational company’s internal relationships, external alliances, and productivity across borders
  • Demonstrate heightened sensitivity to management communication (to avoid verbal and nonverbal miscues) when discussing and writing elements of a plan to enter or shift direction in international markets
Course prerequisites
Cross-Cultural Management Fundamentals:
Exam ECTS 7.5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Summer, Course and exam timetable is/will be available on https:/​/​www.cbs.dk/​en/​study/​international-summer-university/​courses-and-exams
Aids Open book: all written and electronic aids, including internet access
Read more here about which exam aids the students are allowed to bring and will be given access to : Exam aids and IT application package
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
First re-take is also a 4-hour sit-in exam.
Second re-take is a 72-hour, maximum 10 pages, home assignment.
Course content, structure and pedagogical approach

This introductory course helps to prepare future managers for the cross-cultural challenges and opportunities awaiting them in an increasingly globalized business environment. By examining pertinent theories and practices, students gain a greater understanding about how culture influences an organization’s internal and external relationships and its decision-making and operations. Students explore strategies to bridge cultural gaps and to preempt or resolve conflict with culturally diverse customer, employee, supplier, and other stakeholder groups. Management communication techniques that recognize and aim to overcome the differences in verbal and nonverbal cues across cultures are a key aspect within the curriculum. Various theories covering a range of global brand management, leadership, organizational behavior effectiveness, work-life ballance and intercultural conflict styles. Discussion focuses on the experiences of numerous companies including Bang and Olufsen, Coloplast, Ecco, Novo Nordisk, Microsoft, Sony and Huawei.


Class 1: Overview: Cross-cultural imperatives and trends in global business management


Class 2:  Aspects of culture and differences in corporate cultural norms. Prevalent theories and models used in cross-cultural analysis


Class 3: Impact of culture(s) on business decision-making


Class 4: Managing communication across cultures - diversity


Class 5: Negotiation and conflict resolution in a cross-cultural corporate context  


Class 6: Feedback activity: Students propose and defend elements of a cross-cultural management strategy - drivers and obstacles


Class 7: Leadership best practices to manage culturally diverse stakeholders


Class 8: Techniques for successful collaboration in multicultural work groups and teams


Class 9: Structuring organizations and partnerships for intercultural effectiveness


Class 10: Shaping and managing international assignments/tasks


Class 11: Comprehensive review

Description of the teaching methods
Lectures, slide decks, video clips and class discussion build upon the required reading. Small-team activities are assigned at various sessions.
Feedback during the teaching period
Discussion and student questions are encouraged at all sessions..

Class #6 feedback activity: Students propose elements of a cross-cultural management strategy for a major company -- accompanied by class-wide discussion and the instructor's critique. 
Student workload
Preliminary assignment 20 hours
Classroom attendance 38 hours
Preparation 121 hours
Feedback activity 7 hours
Examination 20 hours
Further Information

Ordinary 6-week course


Preliminary Assignment: A generic test/assignment will be developed concerning “Nordic Nine.” It will be uploaded on Canvas at the end of May. Students are expected to access this assignment before classes begin. The assignment will not be reviewed in classes.


Course and exam timetable is/will be available on https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams


We reserve the right to cancel the course if we do not get enough applications. This will be communicated on https://www.cbs.dk/en/study/international-summer-university/courses-and-exams in start March.

Expected literature

Optional: Cross-Cultural Management, An Introduction; 2021, Sage Publications, Inc.; Authors: David C. Thomas and Kerr Inkson


ONE article needs to be purchased from CBS Samfundsliteratur; instructions to be posted on course site.


Other articles will be available free on Canvas. 

Last updated on 24/06/2022