2021/2022 BA-BHAAV5009U Strategic Management of Innovation and Technology
English Title | |
Strategic Management of Innovation and Technology |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Elective |
Level | Bachelor |
Duration | One Semester |
Start time of the course | Autumn |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Max. participants | 60 |
Study board |
Study Board for BSc in Economics and Business
Administration
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Course coordinator | |
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Administrative contact information: student-hub. | |
Main academic disciplines | |
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Teaching methods | |
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Last updated on 06-04-2021 |
Relevant links |
Learning objectives | ||||||||||||||||||||||||
The course has multiple objectives. After having
participated in this course students
should be able to:
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Examination | ||||||||||||||||||||||||
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Course content, structure and pedagogical approach | ||||||||||||||||||||||||
Aim of the course The course aims at developing the capabilities needed to manage innovation from its early stages to the introduction of products or services in the market and the strategic positioning of the firm within its industry based on its innovative portfolio.
Content Innovation is a cornerstone of competitive advantage and firm growth. In this course, we will focus on how firms can strategically leverage different types of innovation to compete on the global market place. Special emphasis is placed on technological innovation, which is at the core of successful companies like Apple or Samsung. This introductory course to the strategic management of innovation and technology will discuss theories, models and tools that are central to managing the identification, development and commercialization of innovations, plus the consequences of doing so in a competitive environment. Core topics with regards to innovation management are for instance, knowledge about the various types and characteristics of an innovation and innovative activities, how to search for novel ideas, what tools to use inside and outside of the firm to evaluate promising ideas efficiently and accurately, as well as various forms to develop innovations inside and outside of the firm.
In addition to the basics of innovation strategy, the course will introduce insights and tools from fields such as entrepreneurship (e.g. how and why individuals identify promising opportunities while others do not), economics (e.g. the roles and powers of different players within an industry and the effect of various market forms), marketing (e.g. how the transfer from early, small market segments to broad market segments can be managed), finance (e.g. how high-tech start-ups can access different financing sources such as Venture Capital), organization (e.g. how organizations change when introducing important new products and services), and management (e.g. how new business models in the area of open and distributed innovation can look like). Apply the overall knowledge developed in the course in specific cases. |
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Description of the teaching methods | ||||||||||||||||||||||||
Structure
The course follows the structure of a three hour per week, lecture-style class. Shorter case studies are an integral part of the classes. During the first half of the course, students will receive a basic introduction to innovation and the management of innovation. Following, the students will be introduced to the management of innovative processes. In the last session, the students will work on a specific case and apply the theories and tools/models learned in a specific problem situation, preparing them for the final exam. Teaching Teaching includes lecture-style classes, in-class workshops with students presenting and actively participating in discussions and guest lecturers from innovative companies. Selected lecture content will also be provided through prerecorded videos and online live-sessions (depending on the Covid-19 situation) |
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Feedback during the teaching period | ||||||||||||||||||||||||
Feedback will be given for group work and case discussions performed during class. Moreover, students will be offered multiple-choice quizzes on Canvas. | ||||||||||||||||||||||||
Student workload | ||||||||||||||||||||||||
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Expected literature | ||||||||||||||||||||||||
Core reading:
Additional literature:
More literature to be announced in the syllabus |