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2021/2022  BA-BSTHO1022U  Tourism Social Entrepreneurship and Sustainability

English Title
Tourism Social Entrepreneurship and Sustainability

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory (also offered as elective)
Level Bachelor
Duration One Quarter
Start time of the course Third Quarter, Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Service Management
Course coordinator
  • Florence Villeseche - Department of Management, Politics and Philosophy (MPP)
Main academic disciplines
  • CSR and sustainability
  • Entrepreneurship
  • Experience economy
Teaching methods
  • Face-to-face teaching
Last updated on 01-02-2022

Relevant links

Learning objectives
  • Develop a tourism social enterprise project
  • Apply tools and theories from the course to the project
  • Connect and compare tools and theories
  • Critically evaluate tools and theories
  • Critically assess their project, in particular with regards to feasibility and sustainability
Prerequisites for registering for the exam (activities during the teaching period)
Number of compulsory activities which must be approved (see section 13 of the Programme Regulations): 1
Oral presentations etc.
At least 1 group presentation in class (during the workshop sessions). The group has to get approval based on elements necessary to meet the first learning objective: "Develop a tourism social enterprise project". More details will be given in class on this process.

In order for students to participate in the final examination of the course, it is a condition that the oral presentation has been carried out and approved within a set deadline.

If a student that has carried out the oral presentation within the set deadline, but the the oral presentation wasn't approved, the student will be offered a second opportunity for an oral presentation, that must be approved within a new set deadline prior to the ordinary exam.

However, it is a precondition that the student has made an attempt to have the oral presentation approved within the first set deadline, unless it can be documented that lack of submission/participation was caused by illness or similar circumstances.
Tourism Social Entrepreneurship and Sustainability:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Group exam
Please note the rules in the Programme Regulations about identification of individual contributions.
Number of people in the group 4-5
Size of written product Max. 20 pages
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The team project, that runs throughout the whole course, is handed in at a specified time and date, and constitutes a basis for the examination. 


Exam feedback:

There will be a group feedback lecture after the publication of the grades from the ordinary exam.



Course content, structure and pedagogical approach

This course aims at providing students with the appropriate conceptual frameworks and knowledge to reflect critically on how tourism businesses can contribute to sustainable development through social entrepreneurship.


The UN Development Programme states that development is "The expansion of people’s freedoms to live long, healthy and creative lives; to advance goals they have reason to value, and to engage actively in shaping development equitably and sustainably on a shared planet. People are both the beneficiaries and the drivers of human development, as individuals and in groups". Social entrepreneurship, in turn, is "motivated primarily by social benefit to address social problems or needs that are unmet by government and the private sector in a way that is generally congruent with market forces” (Brooks 2009, p. 177). Such businesses usually start small and local, but also grow to have global relevance, as we can see with the example of microfinance. 


This course focuses more specifically on how the tourism entrepreneur can act as a driver of development and sustainability. The course combines theoretical knowledge and case studies that can be used as inspiration and provide tools to be applied in developing a social enterprise business plan. The course will also include invited speakers who are involved in social enterprises. 



Topics addressed in this course are:

  1. Entrepreneurship with a special focus on social entrepreneurship 
  2. Sustainability and tourism development
  3. Idea generation and social business plan development
  4. Social innovation
  5. Assessment of social value
  6. Diversity Management and postcolonialism
  7. Institutions and institutional entrepreneurship


Description of the teaching methods
The course includes lectures, case studies, workshops with student group presentations. Links to online materials are also provided.
Feedback during the teaching period
Students receive feedback in at least the 4 following forms:

1. Students receive feedback in relation to the mandatory activity, which is assessed by the lecturer in relation to the learning objectives of the course. The students also receive feedback from their peers on that occasion.

2. Students receive feedback from their peers during the two business game sessions, as well as from the game leader (the lecturer), in relation to developing their business model for the exam project and reflecting on the implications for the other learning objectives of the course.

3. Students get feedback through participating in the case study sessions, during which they can apply the tools and concepts discussed in lectures. This takes the form of both lecturer feedback and peer feedback.

4. Students can receive additional feedback when booking a slot in the teachers’ office hours. This can be to seek feedback about their understanding of particular sessions/contents of the course or about their work-in-progress with the exam project.

Student workload
Lectures 36 hours
Preparation and Exam 170 hours
Further Information

The students may form their own group by the deadline that will be provided by the course coordinator. Remaining students will be randomly assigned to a group. 


Please note, minor changes to the course may occur.

Expected literature

Mandatory course book

Sheldon, P.J., & Daniele, R. (Eds.), 2017. Social Entrepreneurship and Tourism: Philosophy and Practice. Springer International Publishing.

(available online through CBS)



Recommended books (some chapters as mandatory readings)

Ateljevic, J. & Page, S. (Eds.) (2009). Tourism and Entrepreneurship, Butterworth-Heinemann.

(available online through CBS)


Ridley-Duff, R. & Bull, M. (Eds.) (2015). Understanding Social Enterprise, 2nd edition, Sage.


In addition, mandatory readings will include journal articles and case studies. 


Last updated on 01-02-2022