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2021/2022  KAN-CCMVI2105U  New Product Development and Project Management

English Title
New Product Development and Project Management

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration Summer
Start time of the course Summer
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 60
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Tom Grad - Department of Strategy and Innovation (SI)
For academic questions related to the course, please contact course responsible tom Grad (tg.si@cbs.dk).
Main academic disciplines
  • Entrepreneurship
  • Innovation
  • Project and change management
Teaching methods
  • Face-to-face teaching
Last updated on 01/12/2021

Relevant links

Learning objectives
  • Apply leading product development and project management concepts, theories, and approaches to explore the opportunities and challenges of managing complex, new product development projects
  • Use, explain and reflect on new product development and project management theories and tools when executing, planning, and managing your own group project to solve a real-world problem
  • Understand, explain, and compare different types of processes, tools, and techniques used for managing new product development projects
  • Critically analyze, compare, and discuss the fundamental assumptions, opportunities, and limitations of key theories and concepts from the course
Course prerequisites
Completed Bachelor degree or equivalent
New Product Development and Project Management:
Exam ECTS 7.5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
The 1st and 2nd retake is a 72-hour, maximum 10-pages home assignment
Course content, structure and pedagogical approach

Developing new products and services is vital to most organizations, whether these are startups or more established firms. However, success rates of new products and services are notoriously low. Successful new product development requires the use of specific strategies and competencies as well as skillful project management. This course aims to provide students with analytical and practical tools and capabilities that will allow them to understand and manage the challenges and opportunities of developing new products in various organizational contexts. It covers key concepts involved in end-to-end product development and project management including stakeholder identification, empathy mapping, idea generation, and prototyping. Using state-of-the-art theories and practices such as design thinking, design sprints, or agile vs. waterfall project planning, the course will equip students with the theoretical and practical knowledge needed for managing projects in a complex, uncertain, and ambiguous world.


This course is for students who are interested in corporate innovation, venture creation or project management and is designed to follow a problem-based learning approach. The central element is applied, experiential learning through a course project in which students develop novel solutions to a real-world challenge. Students will be supported on their own development journey with theories, tools, workshops, and coaching relevant to the particular phase of their project. They will also have the opportunity to interact with visiting practitioners in the fields of innovation and entrepreneurship. The course will start with a Kickoff Day with the goals of creating a common knowledge baseline, providing opportunities for first-hand experiences, and building teams for the group project. Over the following weeks students will be guided through a typical product development process from idea generation, assessment, and selection to iterative development and testing. At each stage they will receive input on the relevant concepts and theories to guide their learning experience and project efforts. 

Description of the teaching methods
The pedagogical approach aims at advancing the students’ knowledge and competence development in the areas of new product development and project management using a mix of activities:

• In-person lectures on the relevant theoretical concepts and theories based on state-of-the-art research in the fields of creativity, innovation, product development, organizational learning, and project management

• Practical hands-on tool-based workshops will give the students first-hand experience of what it means to develop products and manage a project

• Guest lectures and visiting practitioners of innovation and entrepreneurship will help students learn about different approaches to product development and project management as well as generalize their learnings to a variety of contexts

• Guided reflections on the group project considering the course literature and theories will help students connect their experiential learnings to the course materials.

• Feedback on the group project will advance the final report and stimulate learning processes in relation to the course content
Feedback during the teaching period
The course incorporates various modes of feedback. Students will receive direct feedback from the course teacher on their projects and learning progress. Additionally, there will be opportunities for peer-feedback through exercises and presentations. The aim is to facilitate learning-by-doing, learning by observing, and learning by explaining and reflecting.
Student workload
Teaching 33 hours
Preparation 103 hours
Exam 70 hours
Further Information

Ordinary 6 weeks course


Preliminary Assignment:

The course coordinator uploads Preliminary Assignment on Canvas at the end of May. It is expected that students participate as it will be included in the final exam, but the assignment is without independent assessment & grading.


Course and exam timetable is/will be available on https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams


We reserve the right to cancel the course if we do not get enough applications. This will be communicated on https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams in start March.

Last updated on 01/12/2021