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2021/2022  KAN-CCMVV2426U  Global Corporate Diplomacy: Enhancing Competitiveness and Transforming Society through Stakeholder Management

English Title
Global Corporate Diplomacy: Enhancing Competitiveness and Transforming Society through Stakeholder Management

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Quarter
Start time of the course Fourth Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Joao Albino-Pimentel - Department of Strategy and Innovation (SI)
Main academic disciplines
  • CSR and sustainability
  • Globalisation and international business
  • International political economy
Teaching methods
  • Blended learning
Last updated on 15-02-2021

Relevant links

Learning objectives
Upon completion of the course, and against the backdrop of the course literature in its entirety, the student should be able to:
  • • Identify, analyze and evaluate key theories and frameworks related to corporate diplomacy, global non-market strategy and stakeholder management;
  • • Present and discuss strategic opportunities and challenges related to planning, designing, organizing and managing external stakeholders’ interests in different parts of the world;
  • • Analyze and evaluate strategic challenges for local and multinational enterprises (as well as other organizations in both the market and non-market environment) using theoretical perspectives covered in the course;
  • • Identify and apply relevant theoretical frameworks and concepts to firm cases in order to perform ex-ante identification and assessment of risk and opportunities as well as ex-post analysis of firms’ corporate diplomacy strategies;
  • • Formulate and justify recommendations for local and multinational enterprises using theoretical perspectives addressed in the course.
Global Corporate Diplomacy: Enhancing Competitiveness and Transforming Society through Stakeholder Management:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance, see also the rules about examination forms in the programme regulations.
Individual or group exam Oral group exam based on written group product
Number of people in the group 3-4
Size of written product Max. 10 pages
Assignment type Synopsis
Written product to be submitted on specified date and time.
15 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
1) If a student is absent from the oral exam but has been part of the synopsis, s/he does not have to submit a new synopsis, but MUST submit the same synopsis AGAIN for the re-exam.
2) If an individual student fails the oral exam, s/he does not have to submit a new synopsis, but MUST submit the same synopsis AGAIN for the re-exam.
3) If a whole group fails, they must submit a revised synopsis for the re-exam.
Description of the exam procedure

Oral exam based on a written synopsis. The exam will cover the entirety of theories and tools discussed in the course. The synopsis should apply these theories and tools to a real case, fulfilling the following criteria: be about an existing firm that operates internationally, identify stakeholder management risks and/or challenges associated with the case, assess these risks and/or challenges, and discuss how to mitigate the risks/challenges through strategic corporate diplomacy. All students in a group will be invited to enter the conversation during the oral exam.

Groups of 3 students: max. 45 min.

Groups of 4 students: max. 60 min.

Course content, structure and pedagogical approach

Global phenomena such as climate change, health crises, growing populism and nationalist, poverty and inequality, as well as disruptive technologies have become an unavoidable concern for professionals in charge of defining and implementing firm strategies. Indeed, the importance of stakeholder opinions and actions is a growing source of concern for most global strategy professionals, including managers, consultants, investors and entrepreneurs. Stakeholders like governments, civil society, NGOs, international organizations, the media, and activists, among others, influence how legitimate are a company's operations and its ability to deliver a financial return. These strategy professionals are, thus, increasingly interested in better understanding the identity and issues of concern of stakeholders. They aim to align corporate and investment strategy with stakeholder demands on numerous issues. Professionals working for these stakeholders are also increasingly savvy regarding the interests and preferences of corporations, their shareholders and consumers.

This course will provide students aspiring to work with stakeholder management, either for corporations or for their external stakeholders, with the latest frameworks, theories and tools about the identification of relevant stakeholders, their issues of interest, as well as about the financial valuation of stakeholder management. In short, the course aims to prepare students to engage in Corporate Diplomacy. The course will focus on the practical use of data, both primary and secondary data, and behavioral skills, critical for external stakeholder engagement and trust building. Importantly, the course aims to show students how, for effective stakeholder management, corporate diplomacy should transcend the interests of particular organizations or individuals, but seek to align the interests of multiple actors. Through such alignment, corporate diplomacy can help create the environment for mutual gains and, ultimately, to transform society.

The course will include both lectures presenting main theories and tools associated with global corporate diplomacy, case study sessions to highlight the practical issues firms face and strategies they can use to deal with external stakeholder management, as well as sessions dedicated to the preparation and practice of presentation of students’ synopses.

Description of the teaching methods
This course consists of 11 sessions of 3 times 45 minutes each. Sessions will be based on blended learning approaches, including theory lectures, videos, quizzes, open discussions, student presentations and cases. By session 3, students should decide on a group and the case the group will discuss in their synopsis. From session 4 onwards, time will be allocated for student presentations and discussion of their synopses. During these presentations, groups of students will practice the development of their synopsis by providing a 15-minute analysis of the chosen case, applying the concepts and theories discussed in the course so far.
Feedback during the teaching period
Students will have several opportunities to receive feedback on their assignments and learning. Regarding the synopsis, students will be able to assess the appropriateness of their work by discussing their choice of case and presenting their on-going synopsis in class. In these occasions, students will receive feedback from the instructor and from their peers, thus promoting an environment of collective learning. While students are encouraged to choose their own case, the instructor will provide questions that should be answered in the presentation beforehand. The instructor will also provide collective feedback as the course and students’ synopses evolve.
Student workload
Preparation time (readings, group work, etc.) 100 hours
Lectures, class exercises, case discussions, workshops, etc. 33 hours
Exam (including preparation for the exam, writing synopsis and actual exam period) 73 hours
Expected literature

Albino‐Pimentel, Joao, Pierre Dussauge, and J. Myles Shaver. "Firm non‐market capabilities and the effect of supranational institutional safeguards on the location choice of international investments." Strategic Management Journal 39.10 (2018): 2770-2793.


Ciravegna, Luciano, et al. "Corporate diplomacy and family firm longevity." Entrepreneurship theory and practice 44.1 (2020): 109-133.


Darendeli, Izzet Sidki, and T. L. Hill. "Uncovering the complex relationships between political risk and MNE firm legitimacy: Insights from Libya." Journal of International Business Studies 47.1 (2016): 68-92.

Dorobantu, Sinziana, and Kate Odziemkowska. "Valuing stakeholder governance: Property rights, community mobilization, and firm value." Strategic Management Journal 38.13 (2017): 2682-2703.


Georgallis, Panikos, João Albino-Pimentel, and Nina Kondratenko. "Jurisdiction shopping and foreign location choice: The role of market and nonmarket experience in the European solar energy industry." Journal of International Business Studies (2020): 1-25.


Henisz, Witold J. Corporate diplomacy: Building reputations and relationships with external stakeholders. Routledge, 2017.


Henisz, Witold J. "The dynamic capability of corporate diplomacy." Global Strategy Journal 6.3 (2016): 183-196.


Henisz, Witold J., Sinziana Dorobantu, and Lite J. Nartey. "Spinning gold: The financial returns to stakeholder engagement." Strategic Management Journal 35.12 (2014): 1727-1748.


Jacqueminet, Anne, and Rodolphe Durand. "Ups and downs: The role of legitimacy judgment cues in practice implementation." Academy of Management Journal 63.5 (2020): 1485-1507.


Mogensen, Kirsten. "From public relations to corporate public diplomacy." Public relations review 43.3 (2017): 605-614.


Odziemkowska, Kate, and Sinziana Dorobantu. "Contracting Beyond the Market." Organization Science, Forthcoming (2020).


Odziemkowska, Kate, and Witold J. Henisz. "Webs of Influence: Secondary Stakeholder Actions and Cross-National Corporate Social Performance." Organization Science,(Forthcoming) (2020).


Westermann-Behaylo, Michelle K., Kathleen Rehbein, and Timothy Fort. "Enhancing the concept of corporate diplomacy: Encompassing political corporate social responsibility, international relations, and peace through commerce." Academy of Management Perspectives 29.4 (2015): 387-404.

Last updated on 15-02-2021