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2021/2022  KAN-CIMMO1064U  Business Project

English Title
Business Project

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Anders Paarup Nielsen - Department of Management, Politics and Philosophy (MPP)
Main academic disciplines
  • Marketing
  • Strategy
  • Economics
Teaching methods
  • Face-to-face teaching
Last updated on 15-12-2021

Relevant links

Learning objectives
The student must - through co-operation with other students in the group - demonstrate the ability to structure complex problems in relation to a description and analysis of empirical problem fields through the application of adequate scientific methods and the application of relevant theories within the area of international management and marketing.
  • The students have developed and delimited an original formulation of the problem being investigated
  • The students have critically explored and applied relevant theories and analytical approaches to the problem investigated
  • The students have assembled and processed valid and reliable data, relevant to the problem and sub-problems under scrutiny
  • The students have made a thorough, systematic, and comprehensive analysis of the problem being investigated
  • The students have concluded the project with strategic recommendations consistent with analyses
  • The students have edited a well-structured final report, written with clear arguments, easy to understand
Business Project:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance, see also the rules about examination forms in the programme regulations.
Individual or group exam Oral group exam based on written group product
Number of people in the group 3-5
Size of written product Max. 60 pages
Assignment type Project
Written product to be submitted on specified date and time.
15 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and external examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

In the oral exam, the written report is used as basis for the discussion. The examination will cover both the report itself, the theory and methods applied, as well as the findings and recommentations.


If the student did not pass the regular exam, a new or a revised project, cf. advice from the examiner of the ordinary exam, must be handed in by the new deadline.


* if a student is absent from the oral exam due to documented illness but has handed in the written group product she/he does not have to submit a new product for the re-take.  However the group product must be uploaded once again on Digital Exam.

* if a whole group fails the oral exam they must hand in a revised product for the re-take.

* if one student in the group fails the oral exam the course coordinator chooses whether the student will have the oral exam on the basis of the same product or if he/she has to hand in a revised product for the re- take.


Course content, structure and pedagogical approach

Students are required to complete an internationally oriented project, working in teams. More specifically, the students are required to integrate theoretical as well as empirical material from the IMM courses in Marketing, Strategy, and Management in developing specific strategic recommendations for a business enterprise. The project should offer opportunities for the students to work in teams. An overall purpose of the project work is to provide the students with a set of new opportunities to design and conduct their studies according to their own interests. The project results should be delivered on time and the project work should meet professional standards in producing effective presentations of various managerial issues.

The business project takes its point of departure in a problem of strategic / managerial / marketing nature for a firm and the project should end up in a recommendation concerning what decision to make regarding the problem under study. The recommended decision should be based on an analysis of empirical data with regard to relevant theories, models and concepts for solving the problem, and a critical stance towards the validity and reliability recommendations with regard to methods used.

The teams are expected to find their own company contacts. Issues to be explored must be relevant for the syllabus of the first and second semester. An example could be the internationalisation of a certain company, including the selection of entry mode and country segments. Other examples are strategic management in a company that is expanding internationally, feasibility studies in certain countries or industries, or strategic management per se.

Description of the teaching methods
The projects will be prepared in groups. Each group will have an assigned advisor. The Study Committee will specify further rules regarding the number of consultation hours.
Feedback during the teaching period
The key activities in the business project is the projects which is carried under supervison.

Feedback will be given by the supervisors during consultations with the student groups as part of the supervisional process. Supervisors are, as part of the supervisional process, expected to read and give feedback to select parts of the project.
Student workload
Lectures 5 hours
Project work 200 hours
Preparation for exam 20 hours
Last updated on 15-12-2021