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2021/2022  KAN-CPOLO1803U  International Business: Market and Non-market Strategies

English Title
International Business: Market and Non-market Strategies

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory (also offered as elective)
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc/MSc i International Business and Politics, MSc
Course coordinator
  • Jasper Hotho - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Globalisation and international business
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 17-02-2021

Relevant links

Learning objectives
To achieve the grade 12, student should meet the following learning objectives with no or only minor mistakes or errors:
  • Identify, analyze and evaluate key theories in international business and strategic management
  • Identify and discuss contemporary strategic challenges for multinational enterprises
  • Analyze and evaluate strategic challenges for multinational enterprises in both the market and non-market environment using theoretical perspectives covered in the course
  • Formulate and justify recommendations for multinational enterprises using theoretical perspectives addressed in the course
International Business: Market and Non-market Strategies:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Written assignment
Duration 72 hours to prepare
Grading scale 7-point grading scale
Examiner(s) Internal examiner and external examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
A new exam assignment must be submitted. This applies to all students (failed, ill, or otherwise)
Course content, structure and pedagogical approach

The International Business course provides an advanced theoretical understanding of the strategies and international activities of internationally operating firms. The course's premise is that internationally operating firms increasingly need to consider their market environment — which includes relations with customers, suppliers, and competitors — as well as their non-market environment. The latter includes relations with governments, interest groups, and the general public that are increasingly vital for firms' continued survival and success. The course is organized around a series of case studies and in-class discussions. These will be used to examine the strategies that firms can use to cope with, compete in, and influence both their market and non-market environments and the contextual conditions that determine the effectiveness of these strategies.

Description of the teaching methods
Lectures and workshops
Feedback during the teaching period
The course is structured around a series of small-scale workshops in which students will work individually and in groups on several case assignments. These workshops facilitate interactive dialogue and discussion around the concepts and theories covered in the course.

In addition to the in-class feedback that students will receive on their analyses of the case, feedback is provided through the following voluntary Canvas activities:

1. Online quizzes. These allow students to test their theoretical understanding of the curriculum.

2. Online discussion questions. These allow students to practice applying their theoretical understanding to current themes and developments.
Student workload
Preparation time (readings, group work etc.) 120 hours
Lectures / class exercises / “homework cafés” / workshops etc. 30 hours
Exam (incl. preparation for the exam and actual exam period) 80 hours
Last updated on 17-02-2021