2021/2022
KAN-CPOLO1803U International Business: Market and
Non-market Strategies
| English Title |
| International Business: Market and
Non-market Strategies |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Mandatory (also offered as elective) |
| Level |
Full Degree Master |
| Duration |
One Semester |
| Start time of the course |
Autumn |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for BSc/MSc i International Business and Politics,
MSc
|
| Course
coordinator |
- Jasper Hotho - Department of Management, Society and
Communication (MSC)
|
| Main academic
disciplines |
- Globalisation and international business
- Strategy
|
| Teaching
methods |
|
|
|
Last updated on
17-02-2021
|
| Learning objectives |
To achieve the grade 12, student should meet the
following learning objectives with no or only minor mistakes or
errors:
- Identify, analyze and evaluate key theories in international
business and strategic management
- Identify and discuss contemporary strategic challenges for
multinational enterprises
- Analyze and evaluate strategic challenges for multinational
enterprises in both the market and non-market environment using
theoretical perspectives covered in the course
- Formulate and justify recommendations for multinational
enterprises using theoretical perspectives addressed in the
course
|
| Examination |
|
International
Business: Market and Non-market Strategies:
|
| Exam
ECTS |
7,5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 10 pages |
| Assignment type |
Written assignment |
| Duration |
72 hours to prepare |
| Grading scale |
7-point grading scale |
| Examiner(s) |
Internal examiner and external examiner |
| Exam period |
Winter |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
A new exam assignment must be
submitted. This applies to all students (failed, ill, or
otherwise)
|
|
| Course content, structure and pedagogical
approach |
|
The International Business course provides an advanced
theoretical understanding of the strategies and international
activities of internationally operating firms. The
course's premise is that internationally operating firms
increasingly need to consider their market environment —
which includes relations with customers, suppliers, and competitors
— as well as their non-market environment. The
latter includes relations with governments, interest groups,
and the general public that are increasingly vital for firms'
continued survival and success. The course is organized around
a series of case studies and in-class discussions. These will be
used to examine the strategies that firms can use to cope with,
compete in, and influence both their market and non-market
environments and the contextual conditions that determine
the effectiveness of these strategies.
|
| Description of the teaching methods |
| Lectures and workshops |
| Feedback during the teaching period |
The course is structured around a series of
small-scale workshops in which students will work individually and
in groups on several case assignments. These workshops facilitate
interactive dialogue and discussion around the concepts and
theories covered in the course.
In addition to the in-class feedback that students will receive on
their analyses of the case, feedback is provided through the
following voluntary Canvas activities:
1. Online quizzes. These allow students to test their theoretical
understanding of the curriculum.
2. Online discussion questions. These allow students to practice
applying their theoretical understanding to current themes and
developments. |
| Student workload |
| Preparation time (readings, group work etc.) |
120 hours |
| Lectures / class exercises / “homework cafés” / workshops
etc. |
30 hours |
| Exam (incl. preparation for the exam and actual exam
period) |
80 hours |
|
Last updated on
17-02-2021
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