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2022/2023  BA-BINBO1337U  International Business Strategy

English Title
International Business Strategy

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory (also offered as elective)
Level Bachelor
Duration One Quarter
Start time of the course Third Quarter, Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in International Business
Course coordinator
  • Kristin Brandl - Department of International Economics, Goverment and Business (EGB)
Main academic disciplines
  • Globalisation and international business
  • Organisational behaviour
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 28-11-2022

Relevant links

Learning objectives
Fully recall basic models and concepts from the curriculum and present them in a comprehensive, well-argued way. Furthermore, students must be able put their findings into new perspectives and apply theoretical constructs to suggest a strategy implementation plan for a company if needed.

At the completion of this course, students will be able to:
* Identify key theories, models and concepts of international strategic business and management,
* Construct relevant measurements for strategic analysis that connect theoretical models to practical settings,
* Analyze complex international business situations, and
* Develop coherent strategies for headquarters and subsidiaries of multinational companies
International Business Strategy:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Spring
Aids Closed book: no aids
However, at all written sit-in exams the student has access to the basic IT application package (Microsoft Office (minus Excel), digital pen and paper, 7-zip file manager, Adobe Acrobat, Texlive, VLC player, Windows Media Player), and the student is allowed to bring simple writing and drawing utensils (non-digital). PLEASE NOTE: Students are not allowed to communicate with others during the exam.
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Course content, structure and pedagogical approach

This course introduces theories of international business strategy and demonstrates them through case studies. Its goal is to develop your ability to apply a holistic view to managerial issues in the international and multinational firms. We will delve into three areas that affect how companies function in the international environment.


Strategy. We'll review of basic concepts of strategy, focus on specific types of international strategy and explore international strategies available both to large MNCs and to small internationalizing companies.


Organization. Here we'll consider organizational issues that arise when formulating and implementing a strategy at the company, such as management of subsidiaries and transactions within the MNC.


Environment. MNCs are embedded in multiple environments, from their host countries to interorganizational networks they are a part of. We'll examine such environments and consider institutional theory, which provides a useful framework for this analysis.

Description of the teaching methods
The teaching is a combination of lectures, which present theories and models, class-wide case study discussions, chat group discussions, small group activities. Considerable time will be spent in a two-way dialogue between you and lecturers, rather than one-way communication from the lecturer to you. Therefore, be prepared to answer questions in class and participate in discussions.

Lectures will offer overviews, examples, clarifications and elaborations of selected areas, as well as an opportunity to address student questions. As part of the lectures, you will actively work on small exercises from time to time, as well as present and discuss your findings. Chat group discussions will be used throughout the course.
Feedback during the teaching period
Feedback will be provided:
* During in-class case discussions
* On an ad-hoc basis if needed by the students
* Through ungraded quiz questions, which students can use to check their understanding of class topics
Student workload
Class preparation 149 hours
Teaching 33 hours
Exam preparation 20 hours
Examination 4 hours
Last updated on 28-11-2022