2022/2023 KAN-CCBLV1702U Creative Industries and Creative Work
English Title | |
Creative Industries and Creative Work |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Elective |
Level | Full Degree Master |
Duration | One Semester |
Start time of the course | Autumn |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Min. participants | 40 |
Max. participants | 70 |
Study board |
Study Board for BSc and MSc in Business, Language and Culture,
MSc
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Course coordinator | |
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Teaching methods | |
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Last updated on 15-02-2022 |
Relevant links |
Learning objectives | ||||||||||||||||||||||||
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Examination | ||||||||||||||||||||||||
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Course content, structure and pedagogical approach | ||||||||||||||||||||||||
The course provides a solid introductory understanding of creative work in the creative industries. It covers a range of topics such as: the definition, relevance and characteristics of creative industries; the digital and algorithmic transformations in media industries; the impact of digital technologies on the traditional value chains in the industry; management of creative business processes; socio-economic organization of creative industries; management of creative people and creative values; pricing and value creation; the rise of new media entrepreneurship such as fashion and food blogging as well as digitally-enabled modes of creative financing such as crowdfunding. In the wake of the pandemic, the course will look at new models of alternative economies and resilience in the sector, as well as at newly emerging technology-led developments in cryptoart and NFT-based (non-fungible tokens) artistic assets.
Despite being hard hit by the ongoing COVID-19 pandemic, creative industries are projected to be a key driver of economic growth, themselves growing faster than the wider economy (Deloitte, 2021). Creative industries refer to a group of industries with a high level of artistic and innovative input, including cinema, publishing, television, music, design, fashion, dance, theatre and art. Permeated by radical uncertainty of both demand and creative output, predicated on the efforts of creative people, such as artists and designers, who are famous for being eccentric, individualistic and deeply invested in their creative work, and consisting usually of ephemeral project work involving hundreds of people on contingent contracts, creative industries indeed represent a distinct challenge to managers. The course will offer students tools for the analysis, evaluation and understating of the organizational challenges in creative industries (how is the messy business of making creative products managed?) as well as their work dynamics (how is it like to work in these industries?). Students will be taken through central readings and key concepts in the contemporary creative industries literature which will place them on firm scientific ground to understand, analyze and interpret the complex and ambivalent realities of the creative sector.
In addition to standard readings on creative processes in Europe and the United Sates special attention will be paid to Danish and Scandinavian variations of different creative industries and their functioning vis-à-vis local/regional/global business and cultural policies. The booming creative industry sector in Africa will also be in focus extending the students’ understanding of the global scope of these industries. |
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Description of the teaching methods | ||||||||||||||||||||||||
Class lectures are combined with group work and
group discussions, conducted in relation to the readings included
in the syllabus. The group work consist of a theoretical analysis
of specific empirical case studies (provided by the teachers in
each lecture).
Guest lecturers from industry practitioners will be invited for class discussions. |
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Feedback during the teaching period | ||||||||||||||||||||||||
Feedback is given in the following manner:
1. in class usually at the beginning of each lecture there will be an open Q&A session 2. In relation to group work 2. in relation to interim assignments (case-based work) 3. during office hours |
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Student workload | ||||||||||||||||||||||||
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Expected literature | ||||||||||||||||||||||||
Wohl, H. (2021). Innovation and creativity in creative industries. Sociology Compass Alacovska, A., & Bille, T. (2021). A heterodox re-reading
of creative work: The diverse economies of Danish visual artists.
Work, Employment and Society, 35(6),
1053-1072.
Hesmondhalgh, D and Baker, S (2012) Creative labour: Media work in three cultural industries. London: Routledge Richard Caves (2000) Creative Industries. Cambridge, MA.: Harvard University Press. Pierre Bourdieu (1998) The Rules of Art. Palo Alto: Stanford University Press. Pierre Bourdieu, “The production of belief: contribution to an economy of symbolic goods.” In R. Collins et al. (eds.) Media, Culture & Society: A Critical Reader, 1986.
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