• to understand the nature of sports
• to identify the drivers of the digitalization of sports
• to analyse the influence of digitalization in different functional areas of sports
• to reflect on the future of sports in the digital era
• to apply the learnings in real-life cases and generate recommendations for chosen sports organizations

Ever since the first Olympic Games was held at Olympia, Greece in 776 BC, sports as a field has accumulated a strong tradition, filled with glory and heroism. At that time, there were only seven sports: running, long jump, shot put, javelin, boxing, pankration, and equestrian events. Today, there are over 8.000 indigenous sports.

Recent years have witnessed a major development in sports – wide-spread digitalization, which can be traced all the way back to Michael Lewis’ work on how Billy Beane, the head coach of Oakland Athletics, deployed analytics to make evidence-based decisions regarding the composition of the team. Nowadays, the use of digital technologies in sports is even more pervasive. On one hand, the trend of using analytical technologies to support performance enhancement (for the sake of winning) continues and intensifies. One the other hand, the utilization of digital technologies in sports also expands to areas such as organizing and managing sports teams and their stakeholders, accessing and interpreting sports information, inventing new instruments and strategies that would not be possible without these technologies. Finally, digitalization led to creation of new sports – e-Sports, which poses profound implications for the very nature of the sports field.

This course charters an in-depth examination of the sports digitalization and how digitalization transforms the conditions for professional sports. Specifically, we will discuss the influence of digitalization along different functional areas of professional sports, including performance management, marketing and fan/customer engagement, talent management, and business and revenue models. Technologies that will be covered in the discussion include but are not limited to: analytic technologies, Internet of Things, Artificial Intelligence, virtual reality and augmented reality, etc. We will also discuss e-sports and its characteristics, the (potential) synergy between e-sports and traditional sports, as well as the future of digital sports.

*This list is subject to further changes.

Articles

• Bolle, Grégory , " Digital content and real time marketing" , Chapter 21 in Routledge Handbook of Sports Marketing ed. Simon Chadwick , Nicolas Chanavat and Michel Desbordes, Routledge (2015)
• Davenport, T. H. 2014a. “Analytics in Sports: The New Science of Winning,” (available at http:/​/​balancedoffense.com/​uploads/​8/​2/​3/​7/​82373604/​iia_-_analytics_in_sports.pdf).
• Davenport, T. H. 2014b. “What Businesses Can Learn From Sports Analytics,” MIT Sloan Management Review, (55:4), p. 10.
• Elberse, A. & Laffel, B. (2019). Major League Baseball Advanced Media: America’s Pastime Goes Digital. Harvard Business School.
• Funk, D. C., Pizzo, A. D., & Baker, B. J. (2018). eSport management: Embracing eSport education and research opportunities. Sport Management Review, 21(1), 7-13.
• Hamari, J., and Sjöblom, M. 2017. “What Is eSports and Why Do People Watch It?,” SSRN Scholarly Paper No. ID 2686182, Rochester, NY: Social Science Research Network (available at https:/​/​papers.ssrn.com/​abstract=2686182).
• Jarvenpaa, S., & Standaert, W. (2018). Digital probes as opening possibilities of generativity. Journal of the Association for Information Systems, 19(10), 3.
• Holland, C. 2015. “Internet and Social Media Strategy in Sports Marketing,” ECIS 2015 Completed Research Papers.
• Loy, J. W. 1968. “The Nature of Sport: A Definitional Effort,” Quest, (10:1), pp. 1–15.
• Tan, F., Hedman, J., and Xiao, X. 2017. “Beyond ‘Moneyball’ to Analytics Leadership in Sports: An Ecological Analysis of Fc Bayern Munich’s Digital Transformation,” AMCIS 2017 Proceedings.
• Smith, A. C., & Stewart, B. (2010). The special features of sport: A critical revisit. Sport Management Review, 13(1), 1-13.
• Yoshida, M., Gordon, B., Nakazawa, M., & Biscaia, R. (2014). Conceptualization and measurement of fan engagement: Empirical evidence from a professional sport context. Journal of Sport Management, 28(4), 399-417
• Xiao, X., Hedman, J., Tan, F. T. C., Tan, C. W., Lim, E. T., Clemenson, T., ... & Van Hillegersberg, J. (2017). Sports Digitalization: An Overview and A Research Agenda. In Thirty Eighth International Conference on Information Systems, Seoul 2017 

Textbook (recommended):

• Miah, A. (2017). Sport 2.0: Transforming sports for a digital world. MIT Press.