| Learning objectives |
The student must - through co-operation with
other students in the group - demonstrate the ability to structure
complex problems in relation to a description and analysis of
empirical problem fields through the application of adequate
scientific methods and the application of relevant theories within
the area of international management and marketing.
- The students have developed and delimited an original
formulation of the problem being investigated
- The students have critically explored and applied relevant
theories and analytical approaches to the problem investigated
- The students have assembled and processed valid and reliable
data, relevant to the problem and sub-problems under scrutiny
- The students have made a thorough, systematic, and
comprehensive analysis of the problem being investigated
- The students have concluded the project with strategic
recommendations consistent with analyses
- The students have edited a well-structured final report,
written with clear arguments, easy to
understand
|
| Examination |
|
Business
Project:
|
| Exam
ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance, see also the rules about
examination forms in the programme regulations. |
| Individual or group exam |
Oral group exam based on written group
product |
| Number of people in the group |
3-5 |
| Size of written product |
Max. 60 pages |
| Assignment type |
Project |
| Duration |
Written product to be submitted on specified date and
time.
15 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-point grading scale |
| Examiner(s) |
Internal examiner and external examiner |
| Exam period |
Summer |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
If the student did not pass the
regular exam, a new or a revised project, cf. advice from the
examiner of the ordinary exam, must be handed in by the new
deadline.
* if a student is absent from the oral exam due to documented
illness but has handed in the written group product she/he does not
have to submit a new product for the re-take. However the
group product must be uploaded once again on Digital Exam.
* if a whole group fails the oral exam they must hand in a revised
product for the re-take.
* if one student in the group fails the oral exam the course
coordinator chooses whether the student will have the oral exam on
the basis of the same product or if he/she has to hand in a revised
product for the re- take.
|
Description of the exam
procedure
In the oral exam, the written report is used as basis for the
discussion. The examination will cover both the report itself, the
theory and methods applied, as well as the findings and
recommentations.
If the student did not pass the regular exam, a new or a revised
project, cf. advice from the examiner of the ordinary exam, must be
handed in by the new deadline.
* if a student is absent from the oral exam due to documented
illness but has handed in the written group product she/he does not
have to submit a new product for the re-take. However the
group product must be uploaded once again on Digital Exam.
* if a whole group fails the oral exam they must hand in a
revised product for the re-take.
* if one student in the group fails the oral exam the course
coordinator chooses whether the student will have the oral exam on
the basis of the same product or if he/she has to hand in a revised
product for the re- take.
|
|
| Course content, structure and pedagogical
approach |
|
Students are required to complete an internationally oriented
project, working in teams. More specifically, the students
are required to integrate theoretical as well as empirical
material from the IMM courses in Marketing, Strategy, and
Management in developing specific strategic recommendations for a
business enterprise (or organization). The project should offer
opportunities for the students to work in teams. An overall purpose
of the project work is to provide the students with a set of new
opportunities to design and conduct their studies according to
their own interests. The project results should be delivered on
time and the project work should meet professional standards in
producing effective presentations of various managerial issues.
The business project takes its point of departure in a problem of
strategic / managerial / marketing nature for a firm/an
organization and the project should end up in a recommendation
concerning what decision to make regarding the problem under study.
The recommended decision should be based on an analysis of
empirical data with regard to relevant theories, models and
concepts for solving the problem, and a critical stance towards the
validity and reliability recommendations with regard to methods
used.
The teams are expected to find their own company contacts. Issues
to be explored must be relevant for the syllabus of the first and
second semester. An example could be the internationalisation of a
certain company, including the selection of entry mode and country
segments. Other examples are strategic management in a company that
is expanding internationally, feasibility studies in certain
countries or industries, or strategic management per
se.
|
| Description of the teaching methods |
| The projects will be prepared in groups. Each
group will have an assigned advisor. The Study Committee will
specify further rules regarding the number of consultation
hours. |
| Feedback during the teaching period |
The key activities in the business project is the
projects which is carried under supervison.
Feedback will be given by the supervisors during consultations with
the student groups as part of the supervisional process.
Supervisors are, as part of the supervisional process, expected to
read and give feedback to select parts of the project. |
| Student workload |
| Lectures |
5 hours |
| Project work |
200 hours |
| Preparation for exam |
20 hours |
|
| Expected literature |
|
No required readings - the literature will depend the definition
of the project the students choose to engage
in.
|
Permalink