• Ability to identify the distinctly unique attributes of digital strategy
• Ability to apply concepts of digital strategy to real life situations
• Ability to reflect about the relevance and application of concepts of digital strategy
• Ability to evaluate strategic options and avenues in the digital economy

This course is about how to strategize in the digital economy. As digital technologies are diffusing into all domains of societal and economic activity, businesses are under increasing pressure to transform their strategic outlook in order to prepare against disruption and to exploit new opportunities. At the core of such transformation lies a winning digital strategy that puts business and organizational considerations at the center rather than chases one digital trend after the other.

Following our mantra of “strategy first, technology second”, this course will focus on a few major and lasting themes that are unique to the digital economy and the unprecedented challenges these pose to digital strategy. Challenges include the new rules of competing in the data economy, the exploitation of digital information goods, and the servitization and decomposition of physical assets and labour. Each major theme will be approached by combining engaging discussions with teaching cases.