Blockchain, mostly known as the backbone technology behind
Bitcoin, is one of the most intriguing and potent technologies in
the digital age. Similar to the Internet's effect on the
distribution and availability of information, blockchain technology
has the potential to drive digital transformation that disrupts
multiple industries by making transactions and processes more
efficient, more secure, more transparent, and more democratic. If
the blockchain lives up to its potential, it can provide a secured
decentralized information infrastructure that is conducive to
efficient value chains and massive horizontal integration across
customary institutional boundaries. For example, Maersk and
Walmart use blockchain to slash mounting administrative costs of
supply chain management while increasing tracking accuracy; and
central banks aspire to use blockchain beyond cryptocurrencies to
provide more efficient digital currencies and secure global payment
infrastructure.
The course provides insights and tools for harnessing blockchain
technology to inspire value-generating digital transformation and
new business models that are applicable to both legacy
organizations and new business ventures. Global organizations and
governments, as well as startup companies and investors, have all
identified blockchain as a revolutionary technology that can drive
digital transformation. Building on this vision, we will explore
the unique features and the consequent new business models of
blockchain technology to figure out how it can drive innovation and
generate business value.
In the context of today’s technology-intensive environment,
business development is the vehicle of sustainable growth and
competitive advantage. The course is designed to prepare highly
valued professionals for leveraging blockchain technology in
digital transformation initiatives and ventures in a wide array of
industries, such as the financial sector, logistics,
pharmaceutical, healthcare, and public administration.
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