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2023/2024  BA-BHAAV1812U  EU, the Internal Market and Business Strategy – A Case Based Approach

English Title
EU, the Internal Market and Business Strategy – A Case Based Approach

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Quarter
Start time of the course Second Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 45
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Janine Leschke - Department of Management, Society and Communication (MSC)
  • Manuele Citi - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Globalisation and international business
  • Strategy
  • Cultural studies
Teaching methods
  • Blended learning
Last updated on 08-02-2023

Relevant links

Learning objectives
  • Understand and discuss the dynamics and consequences of European integration, the role of its institutions and the central role of the Single Market.
  • Identify the most important dimensions and rationales of EU policies
  • Evaluate the impact of EU policies on the business environment and elaborate possible strategies of adaptation for firms operating in Europe
  • Analyze the regulation of European labour markets and corporate response to European integration
Course prerequisites
Basic knowledge of the European Union's institutional setting is preferable but not compulsory.
Examination
EU, the Internal Market and Business Strategy - A Case Based Approach:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Essay
Release of assignment The Assignment is released in Digital Exam (DE) at exam start
Duration 72 hours to prepare
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
The retake exam is also a 72-hours take home assignment. Students will be asked to respond to a question that typically draws on the material covered in different classes, and will be required to substantiate their argument by making specific reference to some of the business cases analyzed in class.
Description of the exam procedure

 

The exam is a 72-hours take home assignment. Students will be asked to respond to a question that typically draws on the material covered in different classes, and will be required to substantiate their argument by making specific reference to some of the business cases analyzed in class.

 

The retake exam will also be a 72 hours home assignment.

Course content, structure and pedagogical approach

 

As the largest common market in the world, the European Union's Single Market has created many opportunities but also challenges for European companies. The recent Brexit negotiations have highlighted how important this can be for companies' strategic decisions. Over time, the changing institutional and regulatory environment of the EU, and in particular the double wave of deregulation and supranational re-regulation, have had an increasing impact on European business, creating new opportunities but also new threats and challenges. National and multi-national companies have therefore progressively understood the importance of monitoring the changes in EU primary and secondary legislation, evaluating the impact on their business and dynamically adapting the company's strategy to the new conditions.

 

The aim of the course is to present an overview of how the EU institutions and decision-making affect the European business environment. Students will learn how companies develop their strategic potential when operating - for example - in the European energy, air transport, banking and other services sectors. They will also learn how new EU regulation and business strategies can affect workers and competitiveness of countries. The course primarily uses Harvard Business cases to discuss how the institutional and regulatory dynamics affect the companies' strategic decisions. It is expected that students prepare the cases before class and actively contribute to the discussions and group presentations in class.

The students will develop a general and practical knowledge of the EU policies that are most relevant for business, and will learn to evaluate the impact of EU primary and secondary legislation on different business sectors.

 

Indicative overview of lectures and cases:

 

1. The EU institutional environment

2. The EU policy-making process, legislative acts, and lobbying

     Case 1: International Lobbying and the Dow Chemical Company

3. The EU internal market & the role of the European Court of Justice

4. The EU competition policy 

     Case 2: Google in Europe: Competition Policy in the Digital Era

5. Introduction to the analysis of the business environment

6. Applied analysis of the business environment (I): Internal market for energy

     Case 3: Leadership and Sustainability at ESB electric utility

7. Applied analysis of the business environment (II): Air transport sector

     Case 4: Air France-KLM: A strategy for the European Skies

8. EU labor markets

     Case 5: Working conditions in EU air transport sector

9. Labor and service market liberalization 

     Case 6: Vaxholm Labor Dispute in Sweden

10. Regulating working conditions on labor platforms

      Case7: Social sustainability and decent work on digital platforms

11. Economic and Monetary Union & governance of Eurozone 

      Case 8: Crédit Agricole

12. External Trade

      Case 9: Owen Barry: Coping with Brexit Stalemate

13. Conclusion, Q&A session and course evaluation

Description of the teaching methods
Lectures, class discussions, student presentations related to business cases.
Feedback during the teaching period
Due to the case-based teaching, sessions provide extensive opportunities for group work, class discussion, questions and answers. Students are also encouraged to take advantage of staff office hours.
Student workload
lecture 38 hours
exam 72 hours
preparation for lecture and exam 98 hours
Further Information

To be scheduled within a 6-week framework in the last quarter of the year

 


 

Expected literature

The course is based on selected chapters and articles available via CBS library and CANVAS and a package of selected Harvard business cases.

Last updated on 08-02-2023