2023/2024 BA-BHAAV1812U EU, the Internal Market and Business Strategy – A Case Based Approach
English Title | |
EU, the Internal Market and Business Strategy – A Case Based Approach |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Elective |
Level | Bachelor |
Duration | One Quarter |
Start time of the course | Second Quarter, Third Quarter |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Max. participants | 45 |
Study board |
Study Board for BSc in Economics and Business
Administration
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Course coordinator | |
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Teaching methods | |
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Last updated on 15-08-2023 |
Relevant links |
Learning objectives | ||||||||||||||||||||||||||
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Course prerequisites | ||||||||||||||||||||||||||
Basic knowledge of the European Union's institutional setting is preferable but not compulsory. | ||||||||||||||||||||||||||
Examination | ||||||||||||||||||||||||||
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Course content, structure and pedagogical approach | ||||||||||||||||||||||||||
As the largest common market in the world, the European Union's Single Market has created many opportunities but also challenges for European companies. The recent Brexit negotiations have highlighted how important this can be for companies' strategic decisions. Over time, the changing institutional and regulatory environment of the EU, and in particular the double wave of deregulation and supranational re-regulation, have had an increasing impact on European business, creating new opportunities but also new threats and challenges. National and multi-national companies have therefore progressively understood the importance of monitoring the changes in EU primary and secondary legislation, evaluating the impact on their business and dynamically adapting the company's strategy to the new conditions.
The aim of the course is to present an overview of how the EU
institutions and decision-making affect the European business
environment. Students will learn how companies develop their
strategic potential when operating - for example - in the European
energy, air transport, banking and other services sectors. They
will also learn how new EU regulation and business strategies can
affect workers and competitiveness of countries. The course
primarily uses Harvard Business cases to discuss how the
institutional and regulatory dynamics affect the companies'
strategic decisions. It is expected that students prepare the cases
before class and actively contribute to the discussions and group
presentations in class.
Indicative overview of lectures and cases:
1. The EU institutional environment 2. The EU policy-making process, legislative acts, and lobbying Case 1: International Lobbying and the Dow Chemical Company 3. The EU internal market & the role of the European Court of Justice 4. The EU competition policy Case 2: Google in Europe: Competition Policy in the Digital Era 5. Introduction to the analysis of the business environment 6. Applied analysis of the business environment (I): Internal market for energy Case 3: Leadership and Sustainability at ESB electric utility 7. Applied analysis of the business environment (II): Air transport sector Case 4: Air France-KLM: A strategy for the European Skies 8. EU labor markets Case 5: Working conditions in EU air transport sector 9. Labor and service market liberalization Case 6: Vaxholm Labor Dispute in Sweden 10. Regulating working conditions on labor platforms Case7: Social sustainability and decent work on digital platforms 11. Economic and Monetary Union & governance of Eurozone Case 8: Crédit Agricole 12. External Trade Case 9: Owen Barry: Coping with Brexit Stalemate 13. Conclusion, Q&A session and course evaluation |
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Description of the teaching methods | ||||||||||||||||||||||||||
Lectures, class discussions, student presentations related to business cases. | ||||||||||||||||||||||||||
Feedback during the teaching period | ||||||||||||||||||||||||||
Due to the case-based teaching, sessions provide extensive opportunities for group work, class discussion, questions and answers. Students are also encouraged to take advantage of staff office hours. | ||||||||||||||||||||||||||
Student workload | ||||||||||||||||||||||||||
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Further Information | ||||||||||||||||||||||||||
To be scheduled within a 6-week framework in the last quarter of the year
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Expected literature | ||||||||||||||||||||||||||
The course is based on selected chapters and articles available via CBS library and CANVAS and a package of selected Harvard business cases. |