The digital transformation is an ongoing change process that
affects people, organizations, and societies over the decade to
come and holds great opportunities for companies and individuals.
Drivers of digital transformation are smart, mobile, analytics,
cloud, IoT and other digital technologies and their underlying
information technology (IT) infrastructures. IT and digital
technology can disrupt existing value chains and enable new
business models, leading to value generation potentials across all
major industries.
While many courses at CBS address digital transformation purely
from strategy or business angles, this course addresses the
technology management side of the digital
transformation. First of all, we build on the premise that digital
transformation is the logical continuation of a trend that started
over 20 years ago, in which IT and digital technology turned from a
commodity, often regarded as a cost factor, to a strategic asset.
If we understand this past, we can understand the future:
Digital transformation is not a one-off endeavor. Companies
transform continuously through several major and minor digital
initiatives affecting both their front-end applications and backend
infrastructures. IT functions, headed by the CIO (the Chief
Information Officer), have become the experts for driving
business process change in the organization and maturing the
digital enterprise architecture. The IT function acts as the
linking pin between business units, corporate management, and
external service providers to make sure that adequate IT service
delivery is in place that can let digital initiatives thrive. At
the same time, companies have appointed CDOs (Chief Digital
Officers) and other roles to push their digital transformation
forward on the demand side.
Today’s CIOs need to effectively align their IT strategy with
the business and push the digital strategy of their organization
forward in order not to be marginalized. This also implies new
forms of organizing and governing IT, new IT service models, and
new IT sourcing strategies. Therefore, future
business and IT leaders require broad interdisciplinary
skills, methods, and tools in order to manage the digital
transformation and maximize the contribution of digital technology
to the bottom line.
This course, which is taught as a blend of pre-recorded online
lectures with case-based exercise workshops (see section teaching
methods) aims to educate future digital transformation managers and
their consultants. The course uses online lectures to first
introduce participants to the basic concepts, practical tools, and
the state of the art in strategic IT management, enterprise
architecture, and IT governance. Based on these foundations, we
then discuss in class based on concrete company cases the key
management areas every business and IT leader needs to be on top of
in order to make the digital transformation a success.
The seven content areas of the course correspond with the key areas
of digital transformation management. They address, but are not
limited to, the following issues:
- Strategic alignment: Making the IT strategy fit the business
strategy or fusing IT and digital strategy?
- IT portfolio and program management: Prioritizing digital
initiatives and managing large transformation programs
- Enterprise architecture (EA) management: Pushing EA maturity
towards modular services and digital platforms
- Business process management: Modelling, analyzing, and
digitalizing business process demands
- IT governance and organization: Bimodal organization structures
and governance mechanisms for the digital IT function
- IT service management: Leveraging good practices for the agile
and efficient delivery of digital services
- IT sourcing: Making IT supply and multisourcing work in the
era of cloud computing
Due to the specific course contents, students of the MSc in
Business Administration and E-business (EBUS) program can take
this course as a T- (technology) course elective. Beyond dealing
with the management of digital technology, the course will amongst
others provide students with design methodologies for enterprise
architecture (see learning objective #3), make them acquainted with
hands-on tools for process modelling (see learning objective #4),
and introduce state-of-the-art technologies such as cloud computing
(see learning objective #7) next to other emerging technologies.
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The literature can be changed before the semester starts.
Students are advised to find the final literature on Canvas
before buying any material.
- Axelos (2012). An Introductory Overview of ITIL® 2011, The
Stationary Office.
- Berg & Steenbergen, Building an EA Practice – Sogetti
Method, Springer, 2006, p.81-94 (13p)
- Chan, Y. E. and Reich, B. H. (2007). IT alignment: what have we
learned? Journal of Information Technology, 22(4):297-315.
- De Haes, S. and Van Grembergen, W. (2004). IT governance and
its mechanisms. Information Systems Control Journal, 1:27-33.
- Evaristo, J. R., Desouza, K. C., and Hollister, K. (2005).
Centralization momentum: the pendulum swings back again. Commun.
ACM, 48(2):66-71.
- Gregory, R. W., Keil, M., Muntermann, J., & Mähring, M.
(2015). Paradoxes and the nature of ambidexterity in IT
transformation programs. Information Systems
Research, 26(1), 57-80.
- Haffke, I., Kalgovas, B., & Benlian, A. (2017). Options for
Transforming the IT Function Using Bimodal IT. MIS Quarterly
Executive, 16(2).
- Henderson, J. C. and Venkatraman, N. (1993). Strategic
alignment: leveraging information technology for transforming
organizations. IBM Syst. J., 38(2-3):472-484.
- Iden, J., & Eikebrokk, T. R. (2013). Implementing IT
Service Management: A systematic literature review. International
Journal of Information Management, 33(3), 512-523.
- Jokers et al. Towards a Language for Coherent Enterprise
Architecture Descriptions. EDOC 2003
- Kruczynski, K. (2010) An empirical study of the acceptance
between EPC and BPMN. WRSTSD, 7(1), 8p.
- Lacity, M. C., Willcocks, L. P., & Khan, S. (2011). Beyond
transaction cost economics: towards an endogenous theory of
information technology outsourcing. The Journal of Strategic
Information Systems, 20(2), 139-157.
- Lee, J. N., Miranda, S. M., & Kim, Y. M. (2004). IT
outsourcing strategies: Universalistic, contingency, and
configurational explanations of success. Information Systems
Research, 15(2), 110-131.
- Ross et al.., Enterprise Architecture as Strategy, HBS Press,
2006, ch4. p.69-89 (ca. 20p)
- Ross, J. W. (2003). Creating a strategic IT architecture
competency: Learning in stages. MIS Quarterly Executive 2 (1),
31-43.
- Scheer, A. W., & Nüttgens, M. (2000). ARIS architecture and
reference models for business process management (pp. 376-389).
Springer Berlin Heidelberg.
- Scott Bernard (2005) Introduction to Enterprise Architecture.
Second Edition. Authorhouse
- Shollo, A., & Constantiou, I. (2013). IT Project
Prioritization Process: The Interplay of Evidence and Judgment
Devices. In The 21st European Conference on Information Systems
(ECIS) 2013.
- Venkatesh et al., Enterprise Architecture Maturity: The Story
of the Veterans Administration. MISQ Executive, 6(2),2007, p. (ca.
10p)
- Weill, P. and Ross, J. W. (2005). IT governance on one page.
Social Science Research Network Working Paper Series.
- Weill, P., & Aral, S. (2005). IT savvy pays off: How top
performers match IT portfolios and organizational practices.
- Winkler, T. J. and Brown, C. V. (2013). Organizing and
configuring the IT function. In Topi, H. and Tucker, A., editors,
Computer Science Handbook, Third Edition - Information Systems and
Information Technology - Volume 2, pages Chapter 57. pp. 1-14
Taylor & Francis.
- Winkler, T., Benlian, A., Piper, M., & Hirsch, H. (2014)
Bayer HealthCare Delivers a Dose of Reality for Cloud Payoff
Mantras in Multinationals. MIS Quarterly Executive.
- Winkler, T. J. and Kettunen, P. (2018). Five Principles of
Industrialized Transformation for Successfully Building an
Operational Backbone, MIS Quarterly Executive.
- Zachman, J.A., A Framework for Information Systems
Architecture. IBM Systems Journal 1987, p.276-292 (ca.
16p)
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