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2023/2024  KAN-CCBLV1702U  Creative Industries and Creative Work

English Title
Creative Industries and Creative Work

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 40
Max. participants 70
Study board
Study Board for BSc and MSc in Business, Language and Culture, MSc
Course coordinator
  • Ana Alacovska - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Innovation
  • Communication
  • Sociology
Teaching methods
  • Face-to-face teaching
Last updated on 02-02-2023

Relevant links

Learning objectives
  • Describe, compare and critically reflect on relevant sociological and socio-economic theories of creative industries
  • Compare and evaluate explanations of creative processes relevant to creative industries, derived from different theoretical perspectives
  • Account for the organizational structure and labour dynamics of selected creative industries
  • Apply in a critical and analytical manner these theories to empirical examples (case studies)
Creative Industries and Creative Work:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Written assignment
Release of assignment Subject chosen by students themselves, see guidelines if any
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The examination consists of a take-home written paper. The written paper consits of a case study selected independently by the student. Students should base their answers on the syllabus and make critical use of at least seven course readings for the analysis of the self-selected case. The paper may also include additional material relating to the study of creative work and creative industries.

Students will be expected to show that they have achieved the learning objectives outlined above and that they are able to reflect upon their content in an independent, thoughtful manner.

Course content, structure and pedagogical approach

The course provides a solid introductory understanding of creative work in the creative industries. It covers a range of topics such as: the definition, relevance and characteristics of creative industries; the digital and algorithmic transformations in media industries; the impact of digital technologies on the traditional value chains in the industry; management of creative business processes; socio-economic organization of creative industries; management of creative people and creative values; pricing and value creation; the platform economy; the rise of new media entrepreneurship such as fashion and food blogging as well as digitally-enabled modes of creative financing such as crowdfunding. In the wake of the pandemic, the course will look at new models of alternative economies and resilience in the sector, as well as at newly emerging technology-led developments in Ai-generated art, cryptoart and NFT-based (non-fungible tokens) artistic assets.


Despite being hard hit by the ongoing COVID-19 pandemic, creative industries are projected to be a key driver of economic growth, themselves growing faster than the wider economy (Deloitte, 2021). Creative industries refer to a group of industries with a high level of artistic and innovative input, including cinema, publishing, television, music, design, fashion, dance, theatre and art. Permeated by radical uncertainty of both demand and creative output, predicated on the efforts of creative people, such as artists and designers, who are famous for being eccentric, individualistic and deeply invested in their creative work, and consisting usually of ephemeral project work involving hundreds of people on contingent contracts, creative industries indeed represent a distinct challenge to managers. The course will offer students tools for the analysis, evaluation and understating of the organizational challenges in creative industries (how is the messy business of making creative products managed?) as well as their work dynamics (how is it like to work in these industries?). Students will be taken through central readings and key concepts in the contemporary creative industries literature which will place them on firm scientific ground to understand, analyze and interpret the complex and ambivalent realities of the creative sector.


In addition to standard readings on creative processes in Europe and the United Sates special attention will be paid to Danish and Scandinavian variations of different creative industries and their functioning vis-à-vis local/regional/global business and cultural policies. The booming creative industry sector in Africa will also be in focus extending the students’ understanding of the global scope of these industries.  

Description of the teaching methods
Class lectures are combined with group work and group discussions, conducted in relation to the readings included in the syllabus. The group work consist of a theoretical analysis of specific empirical case studies (provided by the teachers in each lecture).

Guest lecturers from industry practitioners will be invited for class discussions.
Feedback during the teaching period
Feedback is given in the following manner:

1. in class usually at the beginning of each lecture there will be an open Q&A session
2. In relation to group work
2. in relation to interim assignments (case-based work)
3. during office hours
Student workload
Preparation 126 hours
Teaching 30 hours
Examination 50 hours
Further Information

Nordic Nine considerations


The course enables the acquisition, cultivation and nurturing of the following NNs:


1. NN1: Given it specific industrial focus, the course enables the students to get deep business knolwedge of the creative industries, knowledge that is situated in a broder  context, including the societal, cultural and economic contexts of Europe and Africa


2. NN6: The sociological and communicaiton studies focus of the course enables the studnets to become critical when thinbking. The centrality of case-based group work enhances the values of being constructive when collaborating.

Expected literature


Wohl, H. (2021). Innovation and creativity in creative industries. Sociology Compass

Alacovska, A., & Bille, T. (2021). A heterodox re-reading of creative work: The diverse economies of Danish visual artists. Work, Employment and Society, 35(6), 1053-1072.
Poell, T., Nieborg, D., & Van Dijck, J. (2019). Platformisation. Internet Policy Review, 8(4), 1-13.

Hesmondhalgh, D and Baker, S (2012) Creative labour: Media work in three cultural industries. London: Routledge

Richard Caves (2000) Creative Industries. Cambridge, MA.: Harvard University Press.

Pierre Bourdieu (1998) The Rules of Art. Palo Alto: Stanford University Press.

Pierre Bourdieu, “The production of belief: contribution to an economy of symbolic goods.” In R. Collins et al. (eds.) Media, Culture & Society: A Critical Reader, 1986.



Last updated on 02-02-2023