| Learning objectives |
- Demonstrate an understanding of the role of creativity for
value creation and competitiveness
- Identify and analyze the nature of competition in creative
industries, including the nature of demand in B2B and B2C
industries, customization and experimentation
- Identify and analyze experience-based differentiation and
innovation processes special to creative business processes,
including quality/variety and exploitation/exploration
- Identify and analyze organizational issues special to creative
business processes, including project organization, inhouse vs.
market problems, networks, clustering and different firm types in
the creative industries
- Apply critical strategy analysis related to creative business
processes to real-life business cases
|
| Examination |
|
Creative
Industries, Innovation and Strategy:
|
| Exam
ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance, see also the rules about
examination forms in the programme regulations. |
| Individual or group exam |
Oral group exam based on written group
product |
| Number of people in the group |
2-4 |
| Size of written product |
Max. 20 pages |
|
Definition of number of pages:
Groups of
2 students 10 pages max.
3 students 15 pages max.
4 students 20 pages max. |
| Assignment type |
Case based assignment |
| Release of assignment |
The Assignment is released in Digital Exam (DE)
at exam start |
| Duration |
Written product to be submitted on specified date and
time.
15 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-point grading scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Winter |
| Make-up exam/re-exam |
Home assignment - written product |
|
Size of written product: Max. 15
pages |
|
Assignment type: Written
assignment |
|
Release of assignment: The Assignment
is released in Digital Exam (DE) at exam start |
|
Duration: 2 weeks to prepare |
Description of the exam
procedure
The re-exam is an individual
examination.
|
|
| Course content, structure and pedagogical
approach |
|
The course lays the foundation for applying deep business
knowledge in the context of creative business processes. With a
special focus on experience-based industries, students are
introduced to issues associated with the complex and ambiguous
activities found in creative industries and provided with an
overview of their industry structures and organizational forms.
The course develops students’ analytical skills and
transformative capabilities through an explicit focus on innovation
and entrepreneurship, applying business knowledge to real-life
strategic analysis, problem-solving and new business venturing.
Through a cross-disciplinary curriculum, combining strategy,
innovation management, and organization studies, the course invites
students to take a critical and analytical approach to the context
of creative business processes.
|
| Description of the teaching methods |
The course consists of 13 classes. Teaching
methods are diverse, combining lectures, cases, group work, student
presentations and strategy workshops. Teaching is partly digitized,
blending classroom teaching with pre-recorded videos and online
exercises, group work and quizzes.
The course collaborates with the local Danish business community,
bringing creative firms and entrepreneurs into the classroom to
engage directly with student groups in a series of
workshops. |
| Feedback during the teaching period |
• Group presentations and class-based discussions
with online feedback to students’ strategic analyses.
• Online quizzes, including a “Terms and Concepts” quiz at the end
of the course.
|
| Student workload |
| Lectures |
33 hours |
| Preparation for class |
97 hours |
| Workshops |
18 hours |
| Exam and preparation |
58 hours |
|
| Expected literature |
- Richard Caves (2002), The Creative Industries
- David Hesmondhalgh (2019), The Cultural Industries
(4th edition)
- Jones et al. (2015), The Oxford Handbook of Creative
Industries.
- Amabile, T., Conti, T., R., Coon, H., Lazenby, J.,
Herron, M. (1996), Assessing the Work Environment for
Creativity, Academy of Management Journal, 39/5:
1154-1184.
- Rosso, B. (2014), Creativity and Constraints: Exploring the
Role of Constraints In the Creative Process of Research and
Development Teams, Organization Studies, 35/4:
551-585.
- Winch and Schneider (1993): Managing the knowledge-based
organization: The case of architectural practice, Journal of
Management Studies, Nov 93, Vol. 30.
- Hill and Johnson (2003): When Creativity is a must:
professional “Applied Creative” Services, Creativity and
innovation management, 12, 4, December 2003.
- Lorenzen and Frederiksen (2005) The management of projects and
product experimentation: Examples from the music industry,
European Management Review, vol 2, no. 3.
- Godart FC, Maddux WW, Shipilov AV, Galinsky AD (2015) Fashion
with a Foreign Flair: Professional Experiences Abroad Facilitate
the Creative Innovations of Organizations. Academy of
Management Journal, Vol. 58(1): 195–220.
- J. Lampel, T. Lant and J. Shamsie, Balancing act: learning from
organizing practices in cultural industries, Organization
Science, Vol. 11, No. 3 (2000),
263-269.
|
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