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2023/2024  KAN-CCMVV2302U  Creative Industries, Innovation and Strategy

English Title
Creative Industries, Innovation and Strategy

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for cand.merc. and GMA (CM)
Course coordinator
  • Mark Lorenzen - Department of Strategy and Innovation (SI)
Main academic disciplines
  • Innovation
  • Experience economy
  • Organisation
Teaching methods
  • Blended learning
Last updated on 01-09-2023

Relevant links

Learning objectives
  • Demonstrate an understanding of the role of creativity for value creation and competitiveness
  • Identify and analyze the nature of competition in creative industries, including the nature of demand in B2B and B2C industries, customization and experimentation
  • Identify and analyze experience-based differentiation and innovation processes special to creative business processes, including quality/variety and exploitation/exploration
  • Identify and analyze organizational issues special to creative business processes, including project organization, inhouse vs. market problems, networks, clustering and different firm types in the creative industries
  • Apply critical strategy analysis related to creative business processes to real-life business cases
Creative Industries, Innovation and Strategy:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance, see also the rules about examination forms in the programme regulations.
Individual or group exam Oral group exam based on written group product
Number of people in the group 2-4
Size of written product Max. 20 pages
Definition of number of pages:
Groups of
2 students 10 pages max.
3 students 15 pages max.
4 students 20 pages max.
Assignment type Case based assignment
Release of assignment The Assignment is released in Digital Exam (DE) at exam start
Written product to be submitted on specified date and time.
15 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Winter
Make-up exam/re-exam Home assignment - written product
Size of written product: Max. 15 pages
Assignment type: Written assignment
Release of assignment: The Assignment is released in Digital Exam (DE) at exam start
Duration: 2 weeks to prepare
Description of the exam procedure

The re-exam is an individual examination.

Course content, structure and pedagogical approach

The course lays the foundation for applying deep business knowledge in the context of creative business processes. With a special focus on experience-based industries, students are introduced to issues associated with the complex and ambiguous activities found in creative industries and provided with an overview of their industry structures and organizational forms.

The course develops students’ analytical skills and transformative capabilities through an explicit focus on innovation and entrepreneurship, applying business knowledge to real-life strategic analysis, problem-solving and new business venturing. Through a cross-disciplinary curriculum, combining strategy, innovation management, and organization studies, the course invites students to take a critical and analytical approach to the context of creative business processes.

Description of the teaching methods
The course consists of 13 classes. Teaching methods are diverse, combining lectures, cases, group work, student presentations and strategy workshops. Teaching is partly digitized, blending classroom teaching with pre-recorded videos and online exercises, group work and quizzes.
The course collaborates with the local Danish business community, bringing creative firms and entrepreneurs into the classroom to engage directly with student groups in a series of workshops.
Feedback during the teaching period
• Group presentations and class-based discussions with online feedback to students’ strategic analyses.
• Online quizzes, including a “Terms and Concepts” quiz at the end of the course.
Student workload
Lectures 33 hours
Preparation for class 97 hours
Workshops 18 hours
Exam and preparation 58 hours
Expected literature
  • Richard Caves (2002), The Creative Industries
  • David Hesmondhalgh (2019), The Cultural Industries (4th edition)
  • Jones et al. (2015), The Oxford Handbook of Creative Industries.
  • Amabile,  T., Conti, T., R., Coon, H., Lazenby, J., Herron, M. (1996), Assessing the Work Environment for Creativity, Academy of Management Journal, 39/5: 1154-1184.
  • Rosso, B. (2014), Creativity and Constraints: Exploring the Role of Constraints In the Creative Process of Research and Development Teams, Organization Studies, 35/4: 551-585.
  • Winch and Schneider (1993): Managing the knowledge-based organization: The case of architectural practice, Journal of Management Studies, Nov 93, Vol. 30.
  • Hill and Johnson (2003): When Creativity is a must: professional “Applied Creative” Services, Creativity and innovation management, 12, 4, December 2003.
  • Lorenzen and Frederiksen (2005) The management of projects and product experimentation: Examples from the music industry, European Management Review, vol 2, no. 3.
  • Godart FC, Maddux WW, Shipilov AV, Galinsky AD (2015) Fashion with a Foreign Flair: Professional Experiences Abroad Facilitate the Creative Innovations of Organizations. Academy of Management Journal, Vol. 58(1): 195–220.
  • J. Lampel, T. Lant and J. Shamsie, Balancing act: learning from organizing practices in cultural industries, Organization Science, Vol. 11, No. 3 (2000), 263-269.
Last updated on 01-09-2023