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2023/2024  KAN-CCMVV4067U  Management of Maritime Operations within Supply Chains

English Title
Management of Maritime Operations within Supply Chains

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for cand.merc. and GMA (CM)
Course coordinator
  • Günter Prockl - Department of Digitalisation (DIGI)
Please find contact information for Student Hub, student Guidiance Services etc. on My.cbs.dk
Main academic disciplines
  • Strategy
  • Supply chain management and logistics
Teaching methods
  • Blended learning
Last updated on 15-02-2023

Relevant links

Learning objectives
Upon course completion, the individual student should be able to demonstrate knowledge on the meaning of maritime operations within global supply chains and the related management challenges. They are able to analyze specific business models and related functions, activities.

The goals of this course in relation to what the students will achieve on completion are that students are able to:
  • identify the key elements of the basic systems for providing logistics services on the water, but also in combination to ports, the street, and rail tracks for the Hinterland connection
  • analyze the role of different actors within maritime service supply chains and identify their limitations and key business challenges
  • compose and compare appropriate generic business models for supply chain services in the maritime context
  • use the related terminology in developing convincing arguments
  • apply concepts and theories to answer specific questions referring to maritime operations and identify and argument for the potentials of innovative logistics concepts applied
Course prerequisites
This course can be followed by master level and by exchange students
Management of Maritime Operations within Supply Chains:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
students are not entitled to supervision
Assignment type Written assignment
Release of assignment Subject chosen by students themselves, see guidelines if any
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
* if the student fails the ordinary exam the course coordinator chooses whether the student will have to hand in a revised product for the re- take or a new project.
Course content, structure and pedagogical approach

The course specializes into specific management challenges, roles, and service offerings from the view point of the single companies that are providing logistics and transportation services related to maritime operations within supply chains.
The course is based on a combination of theoretical approaches with industry facts to illustrate developments and key management challenges in a more applied context.
As conceptual platform, elements from modern global supply chain management, operations and service theory and as well practical challenges of logistics and service operations are introduced and combined in a generic business model approach for transportation and logistics service providers. This business model view - on the management challenges of single actors that are however understood as part of a broader supply chain – is further used as basic framework for analysis and providing the structure throughout the course.
As object of the analysis, the focus is set on the maritime transportation industry. However the course also touches relevant aspects with respect to other actors and to some extent also to other modes of transportation, for instance when it comes to the topic of integrating shipping and the related flows and processes in the Hinterland operation.
Summarizing some of the central issues of the course:

  • A market based view toward international logistics flows and the specific challenges and opportunities for a positioning of shippers and related actors within international supply chains
  • Cost drivers and management, Quality, Capacity and in total the value propositions within the shipping operations
  • A resource based view on the creation of the service architectures and the related challenges and solutions for specific services, especially the management of the physical network structures
  • Generic elements, standard problems and standard solutions related to the definition of  business models for shippers and related actors
  • Key issues of logistics services like, network structure, vertical and horizontal chain integration etc.
  • Integration of different modes of transportation into innovative transportation chains
  • Supporting technologies, such as RFID and SCEM in transportation
  • Complementary discussions on sustainability and security in international transportation chains

In total this provides a sound understanding of the specific systems related to transportation based on ships but provides as well some more generic and global understanding of key management issues regarding logistics services in total.

Description of the teaching methods
The teaching of this course will be based on a variety of learning methods including dialogue lectures, case discussions, in-class assignments and when appropriate guest speakers from the industry.
Feedback during the teaching period
Students are asked to develop a research theme for further hands on investigation in their exam paper. The selected topic will be presented either on a voluntary basis in class or individually to the course instructor during the office hours. Students may then receive individual or in-class feedback on their selected problem and how it potentially links to the approach, instruments and other contents as discussed in the course lectures. For individual feedback timeslots are set in the office hours. The slots are distributed by the teacher and it is optional for the students to use the offer.
Student workload
Teaching 33 hours
General Preparation of Lectures 33 hours
Supplementary reading of articles and book 66 hours
Further Reading and Exam Research 50 hours
Exam writing 24 hours
Further Information

Students learn to understand the business models of logistics service providers of the maritime sector and related key management challenges. In total such a knowledge might be useful for employment in shipping companies but also in other logistics service companies and some international manufacturers and retailers that hire such services.

This course is part of the minor in Maritime Business

Expected literature

Reference book –
Dong-Wook Song; Photis Panayides: Maritime Logistics, Third Edition, Kogan 2021. (General reference book)

Articles –

Baird, Alfred: Optimising the container transhipment hub location in northern Europe, in: Journal of Transport Geography, 14(2006), pp. 195-214.

Cheng, T.; Choy, P.: Measuring Success Factors of Quality Management in the Shipping Industry, in: Maritime Economics & Logistics, 9(2007)3, pp. 234-253.

Corbett, James;  Winebrake, James; Green, Erin;  Kasibhatla,  Prasad;  Eyring, Veronika;  Lauer, Axel: Mortality from Ship Emissions: A Global Assessment, in: Environmental Science & Technology, 41(2007)24, pp. 8512-8518.

Ducruet, Cesar;  van der Horst, Martijn: Transport Integration at European Ports: Measuring the Role and Position of Intermediaries, in: EJTIR, 9(2009)2, pp. 121-142.

Franc, Pierre; Van der Horst, Martijn: Understanding hinterland service integration by shipping lines and terminal operators: a theoretical and empirical analysis, in: Journal of Transport Geography,  18 (2010), pp. 557-566.

Fremont, A.: Global maritime networks. The case of Maersk, in: Journal of Transport Geography, 15(2007), pp. 432-442.

Gadhia, H.; Kotzab, H.; Prockl, G.: Levels of internationalization in the container shipping industry: an assessment of the port networks of the large container shipping companies, in: Journal of Transport Geography, 19 (2011), pp. 1431-1442.

Jensen, T., J. Hedman, & S. Henningsson (2019): How TradeLens Delivers Business Value With Blockchain Technology. MIS Quarterly Executive, vol. 18, no. 4, pp. 221-243. ​

Jensen, T., R. Vatrapu, & N. Bjørn‐Andersen (2018): Avocados crossing borders: The problem of runaway objects and the solution of a shipping information pipeline for improving international trade. Information Systems Journal, vol. 28, no. 2, pp. 408-438. 

Johnson, Mark; Christiansen, Clayton; Kagermann, Henning: Reinventing your Business Model, in: Harvard Business Review, 86(2008)12, pp. 50-59.

Lagoudis, I.; Lalwani, C.; Naim, M.: A Generic Systems Model for Ocean Shipping Companies in the Bulk Sector, in: Transportation Journal, 43(2004)1, pp. 56-76.

Lam, Jasmine S.; Yap, Wei Yim; Cullinane, Kevin: Structure, Conduct and Performance on the Major Liner Shipping Routes, in: Maritime Policy & Management, 34(2007)4, pp. 359-381.

Levitt, Theodore: Marketing myopia, in: Harvard Business Review, (2004) July-August Reprint from 1960, pp. 138-149.

Notteboom, Theo E.; Rodrigue, Jean-Paul: Containerisation, Box Logistics and Global Supply Chains: The Integration of Ports and Liner Shipping Networks, in: Maritime Economics & Logistics, 10(2008), pp. 152-174.

Notteboom, Theo, T., 2009. The relationship between seaports and the intermodal hinterland in light of global supply chains: European challenges”, in OECD/ITF, Port Competition and Hinterland Connections, OECD Publishing.

Panayides, Photis M.; Wiedmer, Robert: Strategic Alliances in Container Liner Shipping, in: Research in Transportation Economics, 32(2011)1, S. 25-38

Paridaens, H.; Notteboom, T.: Logistics integration strategies in container shipping: A multiple case-study on Maersk Line, MSC and CMA CGM, in: Research in Transportation Business & Management (2023 preprint).

Poulsen, René Taudal: The emergence of new organisational forms in liner shipping: Swedish liner shipping and international consortia, 1960-75., in: Journal of Transport History, 31(2010)1, pp. 69-88.

Prockl, Günter; Pflaum, Alexander; Kotzab, Herbert: 3PL factories or lernstatts? Value-creation models for 3PL service providers, in: International Journal of Physical Distribution & Logistics Management, 42(2012)6, pp. 544-561.

Schramm, H.; Prockl, G.; Kolar, P.: About Claims and Realities of Digitization in Current Maritime Transportation Chains, in: IAME 2017 CONFERENCE | KYOTO, JAPAN; Paper ID 228; June 27-30, Kyoto, Japan, S. 1-15.

Sys, Christa; Blauwens, Gust; Omey, Eddy; Van de Voorde, Eddy; Witlox, Frank: In Search of the Link between Ship Size and Operations, in: Transportation Planning and Technology, 31(2008)4, pp. 435-463.

Tongzon, Jose L.; Sawant, Lavina: Port choice in a competitive environment: from the shipping lines' perspective, in: Applied Economics, 39(2007)4, pp. 477-492.

Last updated on 15-02-2023