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2023/2024  KAN-CPOLO1803U  International Business: Market and Non-market Strategies

English Title
International Business: Market and Non-market Strategies

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc/MSc i International Business and Politics, MSc
Course coordinator
  • Jasper Hotho - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Globalisation and international business
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 07-06-2023

Relevant links

Learning objectives
To achieve the grade 12, student should meet the following learning objectives with no or only minor mistakes or errors:
  • Identify, analyze and evaluate key theories in international business and strategic management
  • Identify and discuss contemporary strategic challenges for multinational enterprises
  • Analyze and evaluate strategic challenges for multinational enterprises in both the market and non-market environment using theoretical perspectives covered in the course
  • Formulate and justify recommendations for multinational enterprises using theoretical perspectives addressed in the course
International Business: Market and Non-market Strategies:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Written assignment
Release of assignment The Assignment is released in Digital Exam (DE) at exam start
Duration 72 hours to prepare
Grading scale 7-point grading scale
Examiner(s) Internal examiner and external examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
A new exam assignment must be submitted. This applies to all students (failed, ill, or otherwise)
Course content, structure and pedagogical approach

The International Business course provides an advanced theoretical understanding of the strategies and tactics of multinational firms. The course's premise is that multinational firms increasingly need to consider their non-market environment — or their relations with governments, interest groups, and the general public — in addition to and in conjunction with the market environment. The course employs a series of teaching cases to explore and examine the strategies firms use to cope with, compete in, and influence their market and non-market environments for continued survival and success. In the process, the course promotes sensitivity to the social and ethical challenges that arise when firms engage with societal problems through their non-market activities and awareness of how managers shape ethical conduct in and by multinational firms.


In relation to Nordic Nine

The International Business course supports the development of several transformative Nordic Nine capabilities. First, the course aids the development of deep business knowledge on the strategic challenges faced by multinational enterprises (NN1). Second, the course sensitises students to the varied ways in which the activities of multinational enterprises can both exacerbate and positively contribute to the resolution of societal challenges, in isolation as well as in collaboration with other societal actors, including advocacy networks, humanitarian organizations, and national and intergovernmental organizations (NN3). Finally, the course supports students’ ability to detect, discuss and address ethical challenges and dilemmas involving multinational enterprises, and aids the development of the leadership skills to do so (NN5). 

Description of the teaching methods
Lectures and workshops
Feedback during the teaching period
The course is structured around a series of small-scale workshops in which students will work individually and in groups on several case assignments. These workshops facilitate interactive dialogue and discussion around the concepts and theories covered in the course.

In addition to the in-class feedback that students will receive on their analyses of the case, feedback is provided through the following voluntary Canvas activities:

1. Online quizzes. These allow students to test their theoretical understanding of the curriculum.

2. Online discussion questions. These allow students to practice applying their theoretical understanding to current themes and developments.
Student workload
Preparation time (readings, group work etc.) 120 hours
Lectures / class exercises / “homework cafés” / workshops etc. 30 hours
Exam (incl. preparation for the exam and actual exam period) 80 hours
Last updated on 07-06-2023