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2023/2024 KAN-CPOLO1803U International Business: Market and Non-market Strategies
| English Title | |
| International Business: Market and Non-market Strategies |
Course information |
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| Language | English |
| Course ECTS | 7.5 ECTS |
| Type | Mandatory |
| Level | Full Degree Master |
| Duration | One Semester |
| Start time of the course | Autumn |
| Timetable | Course schedule will be posted at calendar.cbs.dk |
| Study board |
Study Board for BSc/MSc i International Business and Politics,
MSc
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| Last updated on 07-06-2023 | |
Relevant links |
| Learning objectives | ||||||||||||||||||||||||
To achieve the grade 12, student should meet the
following learning objectives with no or only minor mistakes or
errors:
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The International Business course provides an advanced theoretical understanding of the strategies and tactics of multinational firms. The course's premise is that multinational firms increasingly need to consider their non-market environment — or their relations with governments, interest groups, and the general public — in addition to and in conjunction with the market environment. The course employs a series of teaching cases to explore and examine the strategies firms use to cope with, compete in, and influence their market and non-market environments for continued survival and success. In the process, the course promotes sensitivity to the social and ethical challenges that arise when firms engage with societal problems through their non-market activities and awareness of how managers shape ethical conduct in and by multinational firms.
In relation to Nordic Nine The International Business course supports the development of several transformative Nordic Nine capabilities. First, the course aids the development of deep business knowledge on the strategic challenges faced by multinational enterprises (NN1). Second, the course sensitises students to the varied ways in which the activities of multinational enterprises can both exacerbate and positively contribute to the resolution of societal challenges, in isolation as well as in collaboration with other societal actors, including advocacy networks, humanitarian organizations, and national and intergovernmental organizations (NN3). Finally, the course supports students’ ability to detect, discuss and address ethical challenges and dilemmas involving multinational enterprises, and aids the development of the leadership skills to do so (NN5). |
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| Description of the teaching methods | ||||||||||||||||||||||||
| Lectures and workshops | ||||||||||||||||||||||||
| Feedback during the teaching period | ||||||||||||||||||||||||
| The course is structured around a series of
small-scale workshops in which students will work individually and
in groups on several case assignments. These workshops facilitate
interactive dialogue and discussion around the concepts and
theories covered in the course.
In addition to the in-class feedback that students will receive on their analyses of the case, feedback is provided through the following voluntary Canvas activities: 1. Online quizzes. These allow students to test their theoretical understanding of the curriculum. 2. Online discussion questions. These allow students to practice applying their theoretical understanding to current themes and developments. |
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