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2023/2024  MA-MMBDO1021U  Strategic Communication

English Title
Strategic Communication

Course information
Language English
Course ECTS 5 ECTS
Type Mandatory
Level Part Time Master
Duration One Semester
Start time of the course Spring, Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 10
Max. participants 30
Study board
Study Board for Master i forretningsudvikling
Course coordinator
  • Lars Thøger Christensen - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Communication
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 03-07-2023

Relevant links
Learning objectives
  • An ability to identify and explain central concepts and theories from the course.
  • An ability to demonstrate how concepts and theories from the course can be applied in an empirical context, for example one’s own organization.
  • An ability to reflect over and evaluate the relevance and applicability of course concepts and theories.
Examination
Strategic Communication:
Exam ECTS 5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance, see also the rules about examination forms in the programme regulations.
Individual or group exam Individual exam
Size of written product Max. 3 pages
Assignment type Synopsis
Release of assignment An assigned subject is released in class
Duration
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Summer and Winter
Make-up exam/re-exam Home assignment - written product
Size of written product: Max. 10 pages
Assignment type: Written assignment
Release of assignment: An assigned subject is released in class
Duration: Written product to be submitted on specified date and time.
Description of the exam procedure

The student is expected to draw actively, explicitly and correctly on relevant parts of the course material in order to identify and analyse one or several communication issues in their own company. The analysis can, for example, include dimensions such as critical stakeholders, identity, crisis communication, management, autocommunication or transparency. 
Course content, structure and pedagogical approach

In complex, volatile and sometimes hostile environments, it is necessary for organizations to work professionally with their communication. Increasingly, therefore, organizations consider and handle communication as a strategic management issue. As a consequence, communication tasks increasingly go beyond formal organizational boundaries and involve many different professional disciplines.

 

The course presents and discusses the practical implications of these changes by drawing on a variety of literatures, including theories of strategy, organization, public relations, marketing and management.

 

The aim is to make it possible for participants to understand how organizations work with strategic communication in practice, how they seek to communicate more effectively and how different ways of communicating shape an organization and its relationships with the outside world.
Description of the teaching methods
The course combines theory presentations, cases, exercises and guest lectures. In addition, the course draws on the participants' own insight and experiences.

Participants are expected to be well prepared for lectures and to participate actively with comments, questions and short presentations
Feedback during the teaching period
Opportunity for feedback in teaching.
Student workload
Preparation and Exam 106 hours
Teaching 32 hours
Last updated on 03-07-2023