2023/2024
MA-MMBDV1054U Developing Business Cases
English Title |
Developing Business
Cases |
|
Language |
English |
Course ECTS |
3 ECTS |
Type |
Elective |
Level |
Part Time Master |
Duration |
One Semester |
Start time of the course |
Autumn |
Timetable |
Course schedule will be posted at
calendar.cbs.dk |
Min. participants |
10 |
Max. participants |
30 |
Study board |
Study Board for Master i
forretningsudvikling
|
Course
coordinator |
- Carsten Scheibye - Department of Operations Management
(OM)
- Giulio Zichella - Department of Operations Management
(OM)
|
Main academic
disciplines |
- Managerial economics
- Economics
|
Teaching
methods |
|
Last updated on
03-07-2023
|
Learning objectives |
- Ability to identify a relevant business case problem in your
own organization or within another chosen empirical context
- Ability to select and apply economic concepts and theories to
weight the advantages, disadvantages, and dilemmas associated with
the business case problem
- Ability to critically reflect on possible courses of action,
and in turn the practical implication for
decision-making
|
Examination |
Developing
Business Cases:
|
Exam
ECTS |
3 |
Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance, see also the rules about
examination forms in the programme regulations. |
Individual or group exam |
Individual exam |
Size of written product |
Max. 5 pages |
Assignment type |
Synopsis |
Release of assignment |
An assigned subject is released in
class |
Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
Grading scale |
7-point grading scale |
Examiner(s) |
Internal examiner and second internal
examiner |
Exam period |
Winter |
Make-up exam/re-exam |
Home assignment - written product |
|
Size of written product: Max. 10
pages |
|
Assignment type: Written
assignment |
|
Release of assignment: An assigned
subject is released in class |
|
Duration: Written product to be
submitted on specified date and time. |
Description of the exam
procedure
The exam has form of a business case, which the participants
develop based on their own organizations. The business case is
prepared individually. The business case should include criteria
for evaluation of the economics in the business case, important
assumptions, as well as an analysis and appraisal of the value
creation and associated risks. The business case is presented
and defended at a individual oral exam, where examiners have the
possibility to ask within the different curriculum areas. The grade
is based on joint evaluation of the written assignment and the oral
examination.
|
|
Course content, structure and pedagogical
approach |
A ‘Business Case’ includes a broad assessment perspective on a
course of action. It is not enough to conclude that a particular
project or an investment seems to address strategic concerns. The
project or investment might be too costly, provide negative
economic value or embed risk beyond what is acceptable for the
organization. Similarly, a project or an investment might be
economically justified. Still, the project or investment could be
impossible to implement or have little strategic rationale. The
course ‘Developing Business Cases’ provides participants with a
broad perspective on a ‘business case’ and equip them with
theories, techniques and methods to develop a business case in
their own organizations. The course focuses on both strategic
context and feasibility concerns as well as the economic evaluation
of a project or an investment. The former includes the development
of several options, while the latter includes evaluation of the
alternatives, reflection on risk and building scenarios.
The managerial justification of decisions thus goes beyond pure
economic reasoning; that is, whether a specific initiative for
instance reduces costs, increases revenue or both. In addition,
numerous initiatives in organizations do not necessarily rest upon
evaluation of economic value. Similarly, undertakings that for
instance support social responsibility or a green agenda might
definitely look at a broader picture. Thus, the course ‘Developing
Business Cases’ addresses a comprehensive justification, which
includes reflection about whether a project or an investment
underpins the present strategy and deals with core strategic
issues. Justification also implies whether a project or an
investment is feasible to implement as well as an assessment of
whether it is acceptable to all stakeholders.
|
Description of the teaching methods |
The course uses a combination of
discussion-driven overview lectures, group work and workshops, case
analysis and presentations from the course participants |
Feedback during the teaching period |
Will be given during lectures. |
Student workload |
Examination |
0,5 hours |
Lectures |
20 hours |
Preparation |
70 hours |
|
Last updated on
03-07-2023