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2024/2025  KAN-CCMVV2441U  Design and implementation of global strategy

English Title
Design and implementation of global strategy

Course information
Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for cand.merc. and GMA (CM)
Course coordinator
  • Michael Mueller - Department of International Economics, Goverment and Business (EGB)
Main academic disciplines
  • Globalisation and international business
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 12-02-2024

Relevant links
Learning objectives
The objective of this course is to provide students with the conceptual and analytical tools to help them develop their argument in a logical manner.
On successful completion of the course, students should be able to:
  • Logically explain concepts and theoretical frameworks regarding the interrelationship between the formulation/implementation of strategies and the international business environment;
  • Critically evaluate the strengths and weaknesses of different strategic choices in challenging international settings;
  • Independently analyse real-world business situations, and articulate and convey well-argued strategies and action plans;
  • Identify potential obstacles to strategy implementation, and propose actions through which these can be overcome.
Examination
Design and implementation of global strategy:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Written assignment
Release of assignment The Assignment is released in Digital Exam (DE) at exam start
Duration 48 hours to prepare
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
if the student fails the ordinary exam the course coordinator chooses whether the student will have to hand in a revised product for the re- take or a new project.
Course content, structure and pedagogical approach

The course examines the push and pull factors that affect internationalisation of firms and key issues facing multinational enterprises (MNEs). It pays attention to not only strategy formulation and implementation in MNEs, but also to the positive and negative impacts that MNEs might have on host countries. The course considers these topics in the context of complex global value chains and the role of international business in economic development. The course examines business environments through different angles, with special attention to modes of entry into foreign markets.
Description of the teaching methods
The essential parts of this course consist of the knowledge of theoretical/conceptual frameworks and application of the academic frameworks to the real business settings. Teaching will be based on a combination of lectures, examples/case studies. Each element is equally important to develop analytical skills.
Feedback during the teaching period
Feedback will be given in different forms, for example:
- Individual feedback during office hours.
- Individual feedback during in-class discussion.
- Feedback/comments to enquiries Discussion Forum in Canvas.
Students are expected to actively participate in class-discussion and course activities to facilitate constructive interactions and receive feedback.
Student workload
Lectures/ group presentations/ class-discussion 30 hours
Preparation for classes and exam 176 hours
Expected literature
  • Core readings: The list of readings will be provided in Canvas. Readings will be downloadable from the CBS Library.
  • Case studies: students are required to purchase cases. The link to the case pack will be provided in Canvas.
Last updated on 12-02-2024