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2024/2025  KAN-CGMAO2001U  Business Project

English Title
Business Project

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for cand.merc. and GMA
Course coordinator
  • Jane Bjørn Vedel - Department of Organization (IOA)
  • Thomas Ritter - Department of Strategy and Innovation (SI)
Main academic disciplines
  • Innovation
  • Management
Teaching methods
  • Blended learning
Last updated on 20-11-2024

Relevant links
Learning objectives
By the end of the course, students will be able to:
  • Define a complex business issue in general management and analytics that is relevant for a type of organization (a firm, an association, a public institution etc.)
  • Select academic literature of relevance to the defined problem for developing an analytical framework for the project.
  • Select and justify the choice of empirical setting, methods, and data, and acknowledge the benefits and limitations of specific settings, data, and methods.
  • Analyze the collected data, explain the main findings and implications of the study, and critically reflect on how the project could be improved.
Examination
Business Project:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance, see also the rules about examination forms in the programme regulations.
Individual or group exam Oral group exam based on written group product
Number of people in the group 4-5
Size of written product Max. 30 pages
Assignment type Project
Release of assignment Subject chosen by students themselves, see guidelines if any
Duration
Written product to be submitted on specified date and time.
15 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Summer, Max. 60 minutes per group
Make-up exam/re-exam
Same examination form as the ordinary exam
If a student does not pass the regular exam, the examiner of the ordinary exam decides whether a new, revised or the same project must be handed in by the submission date for the re-exam.

If a student is absent from the oral exam due to documented illness but has handed in the written group product she/he does not have to submit a new product for the re-take. However the group product must be uploaded once again on Digital Exam.

If a whole group fails the oral exam, they must hand in a revised product for the re-exam.
Course content, structure and pedagogical approach

In the Business Project course, students gain hands-on experience conducting their own empirical research project, preparing them for their Master's Thesis. They will learn to execute a research project leveraging the knowledge, skills, and insights acquired during their first year. With guidance from a supervisor, students are expected to independently tackle various project aspects: definition of a business issue and, thus, research question formulation, literature review, method selection and data collection, analysis, findings discussion, reflection on constraints and limitations, and formulation of practice recommendations.

 

The Business Project is aimed at designing relevant solutions for real-world issues, informed by the relevant management theories. Focus is on the practical application of problem-solving methodologies to address complex challenges, which can range from strategy, human resources, business operation, organizational, or system problems – i.e., all parts of management.

 
Description of the teaching methods
The Business Project course offers a limited number of classes/workshops that will support the students in gaining the insights and skills they need to conduct and deliver a succesful project about a complex issue in general management and analytics.

The students will have a dedicated supervisor who will assist them in reaching critical milestones in the development of their project. The groups can have 2-3 meetings with their supervisor to discuss the different parts of the project.
Feedback during the teaching period
Feedback by supervisors during supervision
Student workload
Preparation 123 hours
Teaching 9 hours
Exam 74 hours
Expected literature

A list of relevant literature will be provided in class based on specific track or project needs. Below please find indicative literature:

Van Aken, J.E., & Berends H. (2018) Problem Solving in Organizations: A Methodological Handbook for Business and Management Students, Cambridge University Press, Cambridge, UK.

Golder, P. N., Dekimpe, M., An, J. T., van Heerde, H. J., Kim, D., & Alba, J. W. (2022). Learning from data: An empirics-first approach to relevant knowledge generation. Journal of Marketing.
Last updated on 20-11-2024