2024/2025 KAN-CGMAO2001U Business Project
English Title | |
Business Project |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Full Degree Master |
Duration | One Semester |
Start time of the course | Spring |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for cand.merc. and GMA
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Course coordinator | |
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Teaching methods | |
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Last updated on 24-05-2024 |
Relevant links |
Learning objectives | ||||||||||||||||||||||||||
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Examination | ||||||||||||||||||||||||||
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Course content, structure and pedagogical approach | ||||||||||||||||||||||||||
In the Business Project course, students gain hands-on experience conducting their own empirical research project, preparing them for their Master's Thesis. They will learn to execute a research project leveraging the knowledge, skills, and insights acquired during their first year. With guidance from a supervisor, students are expected to independently tackle various project aspects: problem definition, research question formulation, research design, literature review, method selection and data collection, analysis, findings development, reflection on constraints and limitations, and formulation of practice recommendations or discussion of contributions to scientific literature.
Within the overall scope of the Business Project, students can motivate and initiate their projects in various ways, each influencing the structure of their projects:
The “Research Problem” track is tailored for students interested in contributing to a theoretical gap in the field of organization theory through inductive, qualitative research.
The “Practice Problem” track is aimed at designing practical solutions for real-world problems, informed by the relevant management theories. The track focuses on the practical application of problem-solving methodologies to address complex challenges, which can range from strategy, human resources, business operation, organizational, or system problems.
The “Strategy Problem” Track focuses on developing a new strategic plan to address a market opportunity. Students will work on an entrepreneurial idea through a practical application of the theory-based view of strategy.
Within these tracks, the students are free to draw on any of the courses in the program. |
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Description of the teaching methods | ||||||||||||||||||||||||||
The Business Project course offers a limited
number of classes/workshops that will support the students in
gaining the insights and skills they need to conduct and deliver an
ambitious research project about a complex problem in general
management and analytics.
The students will have a dedicated supervisor who will assist them in reaching critical milestones in the development of their project. |
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Feedback during the teaching period | ||||||||||||||||||||||||||
Midway through the course, the students will receive feedback from members of the program’s faculty group. The students will give a presentation of their research design to faculty members and receive feedback on their progress and recommendations for how to move on. | ||||||||||||||||||||||||||
Student workload | ||||||||||||||||||||||||||
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Expected literature | ||||||||||||||||||||||||||
A list of relevant literature will be provided in class based on specific track or project needs. Below please find indicative literature: Van Aken, J.E., & Berends H. (2018) Problem Solving in Organizations: A Methodological Handbook for Business and Management Students, Cambridge University Press, Cambridge, UK. Golder, P. N., Dekimpe, M., An, J. T., van Heerde, H. J., Kim, D., & Alba, J. W. (2022). Learning from data: An empirics-first approach to relevant knowledge generation. Journal of Marketing. |