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2024/2025 KAN-CINTV2021U Designing Digital Business
| English Title | |
| Designing Digital Business |
Course information |
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| Language | English |
| Course ECTS | 7.5 ECTS |
| Type | Elective |
| Level | Full Degree Master |
| Duration | One Semester |
| Start time of the course | Autumn |
| Timetable | Course schedule will be posted at calendar.cbs.dk |
| Max. participants | 90 |
| Study board |
Study Board for BSc/MSc in Business Administration and
Information Systems, MSc
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| Teaching methods | |
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| Last updated on 14-03-2024 | |
Relevant links |
| Learning objectives | ||||||||||||||||||||||||||
To achieve the grade 12, students are expected to
fulfil the following learning objectives with no or only minor
mistakes or omissions
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| Prerequisites for registering for the exam (activities during the teaching period) | ||||||||||||||||||||||||||
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Number of compulsory
activities which must be approved (see section 13 of the Programme
Regulations): 1
Compulsory home
assignments
In order to qualify for the final exam, students need to have one mandatory assignment approved. The compulsory assignment concerns a group presentation (max 15 PowerPoint slides). Each group must develop this presentation at the end of the course and it will summarize a portfolio that documents student group work over the semester. It is expected that students report steps of their work on a proof-of-concept using tools, frameworks, and ideas covered in class to explain the design of a digital business initiative. Specifically, portfolios are expected to contain the following elements: i) the chosen case, ii) a short description of the business idea developed by the group. iii) all relevant material the group has worked on during the interactive workshop sessions incl. test cards, learning cards, business model, value map, etc. They will upload and submit this presentation as well as presenting it in class. The presentation will be given by the whole group, and will provide material for their individual exam assignment. This activity is compulsory and must be approved in order for individuals to participate in the exam. Written feedback on each group presentation will then be provided after the presentation is given. If a student cannot hand in due to documented illness, or if a student does not get the activity approved in spite of making a real attempt, then the student will be given one extra attempt before the ordinary exam: (max. 15 page individual home assignment that shows that the student has covered the course material and applied it to a case description.) |
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| Examination | ||||||||||||||||||||||||||
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| Course content, structure and pedagogical approach | ||||||||||||||||||||||||||
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Digitalization is the new reality for most organizations. Accelerated technological change, increasing complexity, and intensifying competition are the major forces that leaders must cope with in today’s business. Hence, business as usual is dead in the digital age and radical innovation is needed to ensure future growth in organizations. Consequently, businesses must shift from a ‘know it all’ to ‘learn it all’ mindset and leverage digital technologies. However, implementing digital business initiatives is not straight forward. Regardless of whether a firm is established or starting up, delivering digital products, transforming a process, or integrating skills and roles needed for digital transformation is non-trivial for most organizations.
Against this backdrop, the purpose of this course is to provide a design thinking mindset for the students. This course offers a series of hands-on tutorials around the implementation of digital business initiatives. The objective is for students to acquire the skills and tools necessary to assess and execute the delivery of digital business initiatives. The course will enable students to convert potential ideas into scalable business models by building, and testing solutions. This course will teach you the art of validating digital business model’s desirability, viability and feasibility – through systematic and practical thinking based on gathering tangible evidence.
Key topics and techniques include, but are not limited to:
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| Description of the teaching methods | ||||||||||||||||||||||||||
| The course comprises of lecture and workshop elements. Sessions are based on a mix of on campus and online lecture material and hands-on learning in interactive workshops with support and guidance. The lecture elements will introduce analysis techniques which will then be applied to a specific problem during the interactive workshops. The course thus iterates constantly between explanations and hands-on exercises, with a focus on a pragmatic approach to delivering a business solution using digital technologies. Students will learn and apply concepts and ideas in a highly interactive and engaging format. Students are expected to cover lecture material as well as actively participate in discussions and in-class activity. | ||||||||||||||||||||||||||
| Feedback during the teaching period | ||||||||||||||||||||||||||
| Students receive feedback through the following
mechanisms:
All group receive feedback during discussions with lecturers in the interactive workshops. Additionally, students have an opportunity to present a work-in-progress to receive feedback on their idea half-way through the course. All lecturers are available for feedback during consultation hours in person or remote. |
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| Expected literature | ||||||||||||||||||||||||||
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The literature can be changed before the semester starts. Students are advised to find the final literature on Canvas before they buy any material.
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