• Account for different analytical approaches to the organization of markets and digitalization and relate these to each other
• Analyze empirical examples of markets and digitalization as organized achievements
• Connect the concepts and empirical cases covered during the course with relevant business problems and challenges

Markets are one of the most central social institutions in contemporary society. Most firms spend a great deal of resources trying to understand markets and developing strategies to actively shape them. Markets are increasingly used as benchmark to compare and reform the public sector, and markets are even constructed in order to solve pressing collective concerns, such as carbon pollution. Markets are also at the center of some of the most heated contemporary moral and ethical controversies today. This course is informed by both a vibrant recent literature from sociology, organization theory, and economics which have made markets their object of analysis and by research conducted on the context of CBS’ Market and Valuation Cluster. An important element shared by the different streams of recent studies is that they, on their own ways, emphasize the organized character of markets. Markets are not spontaneous entities, but practical organizational achievements. The course will combine different theories and case studies in order to introduce students to contemporary methods to analyze how markets are organized.

The main argument developed in the course is that the traditional distinction between markets and organization is challenged and problematized by both contemporary research on markets and by new forms in which markets are practically used. This argument will be unfolded in two main parts. The first part of the course discusses different approaches to the study of markets as organized phenomenon. It will review the sociological approach developed by authors such as Fligstein that studies markets as “social fields”, the view developed in organization studies where markets are seen as a type of partial organization; and the perspective from science and technology studies that studies markets as socio-technical achievements. The second part reviews recent work that pays attention to how valuation is organized in markets. The discussion will focus on key problems such as: competition, rankings, gamification, and matching. 

Overlap with the course Organizing Digitalization

Both Organizing Markets (OM) and Organizing Digitalization (OD) discuss recent social scientific developments that challenge how organization and digitalization are usually understood and analyzed. Drawing mostly on practice-based organizational studies of digitalization, OD discusses and analyses digitalization as interwoven with organization. OM uses recent developments in economic sociology and science and technology studies that challenge the traditional dichotomy between markets and organization. It presents work that analyzes, in different forms, how markets are organized. 

A first common workshop combining the two courses introduces to an interdisciplinary approach to contemporary business problems, in particular relating to digitalization and business platforms. Students are introduced to particular business models, new business opportunities, and challenges in relation to these forms of organizations, as well as the changing competitive environment businesses find themselves in in the digital age. Two other common workshops support students in their interdiciplinary project combining the two courses.

Ahrne, G., P. Aspers and N. Brunsson (2014). The organization of markets, Organization Studies: 0170840614544557.

Breslau, D. (2011). What Do Market Designers Do When They Design Markets? Economists as Consultants to the Redesign of Wholesale Electricity Markets in the United States. Social Knowledge in the Making (2011): 381-403.

Fligstein, N. (2001). The Architecture of Markets – An Economic Sociology of Twenty-First-Century Capitalist Societies, Princeton: Princeton University Press.

Fourcade, M. (2011). “Price and Prejudice: On Economics, and the Enchantment/​Disenchantment of Nature”. In Beckert, J. and P. Aspers (eds.) The Worth of Goods. Valuation and Pricing in the Economy. Oxford: Oxford University Press.

Garcia-Parpet, M.F. (2007): “The Social Construction of a Perfect Market – The Strawberry Auction at Fontaines-en-Sologne”, in MacKenzie, D., F. Muniesa and L. Siu “Do Economists Make Markets”, Princeton: Princeton University Press.

Granovetter, M. (1985). Economic action and social structure: The problem of embeddedness. American journal of sociology, 481-510.

Mirowski, P. (2013). Never Let a Serious Crisis Go to Waste. How Neoliberalism Survived the Financial Meltdown. London: Verso.

Zelizer, V. A. R. (1985). Pricing the priceless child: The changing social value of children. Princeton University Press.