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2025/2026  BA-BDMAO1002U  Digital Technologies and Data-Driven Business

English Title
Digital Technologies and Data-Driven Business

Course information
Language English
Course ECTS 15 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Service and Markets
Course coordinator
  • Qiqi Jiang - Department of Digitalisation (DIGI)
  • Rony Medaglia - Department of Digitalisation (DIGI)
Main academic disciplines
  • Information technology
  • Management
  • Statistics and quantitative methods
Teaching methods
  • Blended learning
Last updated on 01-07-2025

Relevant links
Learning objectives
  • Explain the functionality and role of digital technology in business organizations
  • Apply basic concepts and practices of data-driven analytics for managerial purposes
  • Evaluate the use of digital technologies and data for managing business organizations
  • Critically reflect on the impact of digital technology and data on contemporary business and society
Prerequisites for registering for the exam (activities during the teaching period)
Number of compulsory activities which must be approved (see section 13 of the Programme Regulations): 4
Compulsory home assignments
To enter the examination, the student must have passed 3 individual mandatory assignments (approved/not approved) and have participated in one mandatory group presentation (approved/not approved).

Regarding the individual assignments: Students who submitted and achieved "not approved", or who could not submit due to illness, will, for each assignment that was not approved, receive a new mandatory assignment at the end of the course to be submitted on a specific date before the ordinary exam.

Regarding the presentation: If a student cannot participate or receive a "not approved" the student will get a retake opportunity in the final exercise class.


NOTE:
The compulsory activities are not an exam but are assessed as approved/not approved. All four compulsory activities must be approved for the student to be eligible for the exam.

For each missed task, a new compulsory task is set before the regular exam for students who have been ill or have attempted all compulsory activities. Students who have not attempted and cannot document illness or similar cannot be given additional approval activities and cannot participate in the regular exam or re-exam but will lose exam attempts in the subject Digital Technologies and Data-Driven Business.

Read more about mandatory activities at my.cbs.dk.
Examination
Digital Technologies and Data-driven Business:
Exam ECTS 15
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance, see also the rules about examination forms in the programme regulations.
Individual or group exam Individual oral exam based on written group product
Number of people in the group 2-4
Size of written product Max. 15 pages
Assignment type Project
Release of assignment Subject chosen by students themselves, see guidelines if any
Duration
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale Pass / Fail
Examiner(s) Internal examiner and external examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
The make-up exam/re-exam shall generally be based on the same report as the ordinary exam:
– If an individual student participated in writing the group project, but had a documented illness or did not pass the oral exam, the re-examination will be based on a resubmission of the original group project.
– If a whole group fails, the students must hand in a revised report for the re-take
– If the student has not submitted the written group project for the ordinary exam, the student may participate in the oral re-examination, if the student hands in an individual project within a specified time.”
Description of the exam procedure

During and after the course, the students will write a group project where they use theories and terms from the course syllabus to analyse a real-life organization.

 

The beginning of the oral exam will consist of a student presentation of the written project. The following discussion with examiners can focus on any of the themes and terms of the class syllabus, except those already covered by the mandatory programming assignments.
Course content, structure and pedagogical approach

Aim of the course

The course Digital Technologies and Data-Driven Business constitutes a core foundation course that provides the necessary understanding of digital technologies and the role of data in 21st century businesses and organizations. The course is an introductory level course.

 

Course content

The growing phenomenon of digitalization brings about profound changes in society and in businesses. Digital technologies and the explosion of data are transforming virtually every aspect of how industries evolve, how businesses deliver value, and how consumers behave.

This course investigates the link between the capabilities of digital technologies and the activities and objectives of business organizations. In the course, we examine the technological foundations (systems, software, and databases) of business organizations, and investigate how the capabilities and limitations of digital technologies shape opportunities for business value creation for organizations, entire industries, and society at large. To this effect, we focus on how to develop data-driven solutions in business, by providing skills of extracting value from data through data programming and data analytics.
Research-based teaching
CBS’ programmes and teaching are research-based. The following types of research-based knowledge and research-like activities are included in this course:
Research-based knowledge
  • Classic and basic theory
  • Teacher’s own research
  • Models
Research-like activities
  • Development of research questions
  • Analysis
  • Discussion, critical reflection, modelling
Description of the teaching methods
Student-centered learning, in-class exercises, online exercises, case-based in-class discussions
Feedback during the teaching period
Students will receive feedback continuously throughout the course from both the teachers and their peers. Teachers will be available during office hours to give feedback or answer questions from students. During the preparation for the lectures, students will get feedback on their learning progress through online quizzes. In the workshop sessions, students will receive feedback on their presentations and will have the opportunity to submit their exercises to teachers for written feedback. Regarding examination, students will receive written individual feedback on the mandatory assignments submitted throughout the course. On request, students will be able to receive feedback after the examination day, during the teachers’ office hours.
Student workload
Attending lectures + online exercises 46 hours
Participating in exercises 42 hours
Reading and preparing for in-class discussions 100 hours
Writing group project 120 hours
Final exam + preparation 104 hours
Expected literature
  • Laudon, K and Laudon, J. (2025). Management Information Systems, Global Edition, 18th edition, Pearson.
  • Sharda, R., Delen, D., and Turban, E. (2017). Business Intelligence, Analytics, and Data Science: A Managerial Perspective, 4th edition, Pearson, ISBN-13: 978-1-292-40328-1
  • McKinney, W. (2022) Python for Data Analysis: Data Wrangling with pandas, NumPy, and Jupyter. Available for free here
Last updated on 01-07-2025