2025/2026 BA-BINBO1160U Principles of International Marketing
English Title | |
Principles of International Marketing |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Mandatory (also offered as elective) |
Level | Bachelor |
Duration | One Quarter |
Start time of the course | Third Quarter, Spring |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for Global Relations
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Course coordinator | |
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Main academic disciplines | |
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Teaching methods | |
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Last updated on 19/05/2025 |
Relevant links |
Learning objectives | ||||||||||||||||||||||||||||||
To achieve the grade 12, students should meet the
following learning objectives with no or only minor mistakes or
errors. The specific learning objectives of the course are the
following:
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Examination | ||||||||||||||||||||||||||||||
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Course content, structure and pedagogical approach | ||||||||||||||||||||||||||||||
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Research-based teaching | ||||||||||||||||||||||||||||||
CBS’ programmes and teaching are research-based. The following
types of research-based knowledge and research-like activities are
included in this course:
Research-based knowledge
Research-like activities
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Description of the teaching methods | ||||||||||||||||||||||||||||||
- Face-to-face lectures
- Online lectures (self-paced) - Weekly face-to- face hands-on exercises - Weekly Q&A Sessions - Two Online Workshop Sessions (self-paced) |
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Feedback during the teaching period | ||||||||||||||||||||||||||||||
- Weekly Q&A Sessions (written feedback from
the teachers)
- Two Workshop Sessions (individual feedback from other students, big-picture feedback from the teachers) - Exam Preparation Lecture (face-to-face feedback from the teachers) - Exercise Sessions (face-to-face feedback from the tutors) - Specific Exam Q&A (written feedback from the teachers) |
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Student workload | ||||||||||||||||||||||||||||||
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Expected literature | ||||||||||||||||||||||||||||||
The courses use the following book:
Albaum, G., Duerr, E., & Josiassen, A. (2016). International
Marketing and
In addition, the course also uses a number of journal articles, such as:
Josiassen, A., Kock, F., Assaf, AG, & Berbekova, A. (2023). The role of affinity and animosity on solidarity with Ukraine and hospitality outcomes. Tourism Management , 96, 104712.
Josiassen, A. (2011). Consumer disidentification and its effects on domestic product purchases: An empirical investigation in the Netherlands. Journal of Marketing , 75(2), 124-140
Kock, F., Josiassen, A., & Assaf, AG (2019). Toward a universal account of country-induced predispositions: integrative framework and measurement of country-of-origin images and country emotions. Journal of International Marketing , 27 (3), 43-59.
Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015). Brand authenticity: An integrative framework and measurement scale. Journal of Consumer Psychology , 25(2), 200-218.
Steenkamp, JB, Batra, R., & Alden, DL (2003). How perceived brand globalness creates brand value. Journal of International Business Studies , 34, 53-65.
The full list of literature will be announced in the Course Roadmap at the beginning of the course.
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