2025/2026 BA-BKOMO2508U Digital Communication
English Title | |
Digital Communication |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Bachelor |
Duration | One Quarter |
Start time of the course | Third Quarter |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for Service and Markets
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Course coordinator | |
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Main academic disciplines | |
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Teaching methods | |
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Last updated on 23-06-2025 |
Relevant links |
Learning objectives | ||||||||||||||||||||||
In order to pass the exam students must be able
to:
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Examination | ||||||||||||||||||||||
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Course content, structure and pedagogical approach | ||||||||||||||||||||||
This course explores the evolving role of digital technologies in communication, preparing students for a labor market where many communication tasks will be created and automated through the interplay of humans and digital technologies, such as Generative AI.
Students will gain practical insights into digital media types, digital touchpoints, social networks, and tools like A/B testing for campaign optimization. Emphasis will be placed on understanding how Generative AI and other digital tools reshape communication practices, necessitating strategic navigation of misinformation, disinformation, and challenges to corporate reputation and differentiation.
By the end of the course, students will be equipped to design, execute, and evaluate digital communication strategies using state-of-the-art technologies, balancing automation with ethical considerations and creative originality. |
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Research-based teaching | ||||||||||||||||||||||
CBS’ programmes and teaching are research-based. The following
types of research-based knowledge and research-like activities are
included in this course:
Research-based knowledge
Research-like activities
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Description of the teaching methods | ||||||||||||||||||||||
The course is based on a mix of online, prerecorded lectures that explain theoretical concepts or methods and attendance lectures that will be used for exercises and discussions. Discussions and exercises can be based on group work. | ||||||||||||||||||||||
Feedback during the teaching period | ||||||||||||||||||||||
The teacher will give feedback to student discussions and exercises in class. Additional office hours will be provided for individual feedback. Online, prerecorded lectures will be accompanied with quizzes. | ||||||||||||||||||||||
Student workload | ||||||||||||||||||||||
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