2025/2026 BA-BSEMO2522U Strategy in a Service Perpective
English Title | |
Strategy in a Service Perpective |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Bachelor |
Duration | One Quarter |
Start time of the course | Fourth Quarter |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for Service and Markets
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Course coordinator | |
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Main academic disciplines | |
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Teaching methods | |
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Last updated on 26-06-2025 |
Relevant links |
Learning objectives | ||||||||||||||||||
At the end of this course, students should:
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Course prerequisites | ||||||||||||||||||
Students not enrolled in BSc in Business Administration & Service Management must document A level in English equal to TOEFL 575 and A level in mathematics equal to Danish level B. | ||||||||||||||||||
Examination | ||||||||||||||||||
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Description of activities | ||||||||||||||||||
A combination of
assignment and presentation: The exam will involve
case-based group works in several exercise workshops spreading
throughout the course.
Peer review:
Peer evaluation from group members will also be taken into account
in the exam evaluation.
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Course content, structure and pedagogical approach | ||||||||||||||||||
The course provides an introduction to the core ideas of strategic management, value creation and appropriation, performance and (sustainable) competitive advantage. The content of the course is built around a standard textbook (see curriculum below) and a number of research articles and cases. The starting point and the running theme of the course is value creation and appropriation. Other topics include the analysis of the firm environment, internal resources, strategic factor markets, the relationship between value appropriation by different stakeholders and the observed firm performance, the main processes within the firm, etc. Throughout the course, the theoretical models are applied to service firms and the particular challenges raised by services. |
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Research-based teaching | ||||||||||||||||||
CBS’ programmes and teaching are research-based. The following
types of research-based knowledge and research-like activities are
included in this course:
Research-based knowledge
Research-like activities
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Description of the teaching methods | ||||||||||||||||||
Teaching is based on lectures with active in-class participation, group presentations, and case discussions. | ||||||||||||||||||
Feedback during the teaching period | ||||||||||||||||||
The course will provide continuous feedback,
involving:
1. Questions and short exercises with live answers after lectures 2. Longer exercises and answers at the end of the course 3. Face-to-face meetings, which can be scheduled on an individual basis during the office hours (to be announced at the beginning of the course) |
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Student workload | ||||||||||||||||||
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Expected literature | ||||||||||||||||||
Textbook:
Research articles and cases:
Cases:
Changes may occur. The professor will upload the final reading list (except cases) on CBS Canvas before the course starts. |