2025/2026 BA-BSEMO2572U Co-creation, Adoption and Diffusion of Service Innovations
English Title | |
Co-creation, Adoption and Diffusion of Service Innovations |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Bachelor |
Duration | One Quarter |
Start time of the course | Second Quarter |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for Service and Markets
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Course coordinator | |
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Main academic disciplines | |
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Teaching methods | |
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Last updated on 26-06-2025 |
Relevant links |
Learning objectives | ||||||||||||||||||||
By the end of the course, the student should be
able to:
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Course prerequisites | ||||||||||||||||||||
Students not enrolled in BSc in Business Administration & Service Management must document a level in English equal to TOEFL 575 | ||||||||||||||||||||
Examination | ||||||||||||||||||||
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Course content, structure and pedagogical approach | ||||||||||||||||||||
Success or failure of service innovations relies greatly on the ability of managers to understand and involve end-users in value creation. Furthermore, durable success of innovations depends on how well they are adopted by markets and how their diffusion evolves over time. This course takes a point of departure in user-driven perspectives on innovation and provides students with concepts and methods to understand the dynamic relationship between service businesses and customers. Furthermore, the course explores and presents current trends in consumption and discusses their impact on innovation adoption and diffusion. Presented with theoretical and practical approaches that emphasize user involvement, students will learn and analyse organizational and contextual conditions that facilitate or hinder successful innovation diffusion. |
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Research-based teaching | ||||||||||||||||||||
CBS’ programmes and teaching are research-based. The following
types of research-based knowledge and research-like activities are
included in this course:
Research-based knowledge
Research-like activities
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Description of the teaching methods | ||||||||||||||||||||
Teaching methods include lectures, case studies, group discussions and exercises designed to introduce and practice the application of concepts, theories and models from the course syllabus to real-life examples. Students are expected to take an active part in the class discussions and exercises. Most class exercises will be in small groups where preparation is essential. Participation in group discussions and presentations are vital for a successful learning in this course. | ||||||||||||||||||||
Feedback during the teaching period | ||||||||||||||||||||
Forms of continuous feedback are essential parts
of the course and will be provided through interactive activities
in class, student presentations and peer-to-peer feedback exercises
allowing the students to practice their abilities to explain, apply
and argue. In particular, students receive feedback in the
following forms:
1. Interactive activities in class: Students get feedback through participating in classroom discussions and case study sessions, during which they can apply the tools and concepts discussed in lectures. This takes the form of both lecturer feedback and peer feedback. 2. Synchronous feedback on generic queries: Students receive feedback on generic queries about their understanding of particular sessions/contents of the course, based on an anonymous, collective Q&A discussion thread posted on Canvas. If teaching is delivered online or pre-recorded, students can use the discussion channel to pose their questions. 3. Solicited feedback on specific queries: Students may also request and receive feedback during office hours on specific queries related to particular sessions/contents of the course |
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Student workload | ||||||||||||||||||||
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