2025/2026 BA-BSEMO2573U Service Design
English Title | |
Service Design |
Course information |
|
Language | English |
Course ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Bachelor |
Duration | One Quarter |
Start time of the course | Third Quarter |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for Service and Markets
|
Course coordinator | |
|
|
Main academic disciplines | |
|
|
Teaching methods | |
|
|
Last updated on 26-06-2025 |
Relevant links |
Learning objectives | ||||||||||||||||||||||||
To explain and apply key concepts and processes
related to service design
|
||||||||||||||||||||||||
Examination | ||||||||||||||||||||||||
|
||||||||||||||||||||||||
Description of activities | ||||||||||||||||||||||||
Presentation(s):
Students are required to prepare and deliver a presentation in
class in groups of 3-4. Those who wish to work alone or in groups
of 2 must seek special permission.
Assignment(s):
Each student is required to submit an individual written report
(1–2 pages) by the deadline specified by the instructor. The report
should reflect on the insights and lessons gained from the four
exercises completed during the course.
Peer review:
Students must provide 1-2 written peer-feedback(s) to fellow
students.
|
||||||||||||||||||||||||
Course content, structure and pedagogical approach | ||||||||||||||||||||||||
Societies, economic environments and culture change over time, creating dynamic conditions in which organizations and particularly businesses, need to work, survive and prosper. This course will examine and discuss factors that drive the design and transformation of services, by exploring entrepreneurial and creative processes in various service settings. Along with a focus on creativity and creative methods, the course will investigate and analyse the adaptation of services to shifts in customer needs, stakeholder demands and other contextual conditions. The course combines a series of theoretical discussions with applied work, and aims to provide students with the competences required to experiment with service design processes. |
||||||||||||||||||||||||
Research-based teaching | ||||||||||||||||||||||||
CBS’ programmes and teaching are research-based. The following
types of research-based knowledge and research-like activities are
included in this course:
Research-based knowledge
Research-like activities
|
||||||||||||||||||||||||
Description of the teaching methods | ||||||||||||||||||||||||
This course is delivered through a mixed format
of lectures and applied workshops. While theoretical classes are
dedicated to the contextualization of service design as part of
service management and business education, applied sessions will
focus on the experimentation with various steps in the creative
process, offering opportunities for groups to test and refine their
project ideas. Work produced during the applied workshops will
contribute to the final project, therefore, in order to obtain the
best results, students are encouraged to attend all lectures and
workshops.
Students are responsible for creating their own working groups in the beginning of the course and for maintaining a respectful collegial collaboration throughout the course and the project writing. |
||||||||||||||||||||||||
Feedback during the teaching period | ||||||||||||||||||||||||
Feedback (both teacher and peer-to-peer feedback) will be given in class after student presentations throughout the course. | ||||||||||||||||||||||||
Student workload | ||||||||||||||||||||||||
|