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2025/2026  BA-BSEMO2573U  Service Design

English Title
Service Design

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Start time of the course Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Service and Markets
Course coordinator
  • Stina Teilmann-Lock - Department of Business Humanities and Law (BHL)
Main academic disciplines
  • Innovation
  • Service management
Teaching methods
  • Face-to-face teaching
Last updated on 26-06-2025

Relevant links
Learning objectives
To explain and apply key concepts and processes related to service design
  • To identify and critically analyse factors that influence the success of service design
  • To select and apply concepts from the course to specific cases
  • To develop, motivate and present a project that explains the relevance of and the methodology for the design of a specific service
Examination
Service Design:
Exam ECTS 7,5
Examination form Active participation

The completion of this course is based on active student participation in class. The course will be considered as passed if the students participation - based on an overall assessment - in the class activities fulfill the learning objectives of the course. The individual student’s participation is assessed by the teacher.
The student must participate in Presentation(s), Assignment(s), Peer review
Individual or group exam Individual exam
Grading scale Pass / Fail
Examiner(s) Assessed solely by the teacher
Exam period Spring
Make-up exam/re-exam Home assignment - written product
Size of written product: Max. 5 pages
Assignment type: Written assignment
Duration: 48 hours to prepare
Description of activities
Presentation(s): Students are required to prepare and deliver a presentation in class in groups of 3-4. Those who wish to work alone or in groups of 2 must seek special permission.
Assignment(s): Each student is required to submit an individual written report (1–2 pages) by the deadline specified by the instructor. The report should reflect on the insights and lessons gained from the four exercises completed during the course.
Peer review: Students must provide 1-2 written peer-feedback(s) to fellow students.
Course content, structure and pedagogical approach

Societies, economic environments and culture change over time, creating dynamic conditions in which organizations and particularly businesses, need to work, survive and prosper. This course will examine and discuss factors that drive the design and transformation of services, by exploring entrepreneurial and creative processes in various service settings. Along with a focus on creativity and creative methods, the course will investigate and analyse the adaptation of services to shifts in customer needs, stakeholder demands and other contextual conditions. The course combines a series of theoretical discussions with applied work, and aims to provide students with the competences required to experiment with service design processes. 
Research-based teaching
CBS’ programmes and teaching are research-based. The following types of research-based knowledge and research-like activities are included in this course:
Research-based knowledge
  • Classic and basic theory
  • New theory
  • Methodology
Research-like activities
  • Analysis
  • Discussion, critical reflection, modelling
  • Peer review including Peer-to-peer
Description of the teaching methods
This course is delivered through a mixed format of lectures and applied workshops. While theoretical classes are dedicated to the contextualization of service design as part of service management and business education, applied sessions will focus on the experimentation with various steps in the creative process, offering opportunities for groups to test and refine their project ideas. Work produced during the applied workshops will contribute to the final project, therefore, in order to obtain the best results, students are encouraged to attend all lectures and workshops.

Students are responsible for creating their own working groups in the beginning of the course and for maintaining a respectful collegial collaboration throughout the course and the project writing.
Feedback during the teaching period
Feedback (both teacher and peer-to-peer feedback) will be given in class after student presentations throughout the course.
Student workload
Lectures and workshops 38 hours
Preparation for classes and active participation 168 hours
Last updated on 26-06-2025